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As the Staff Product Manager, Health & Education, you’ll lead the end-to-end experience of how Babylist provides guidance to users and how users discover and access valuable offerings including breast pumps, webinars, and 1-1 consultations. You will drive adoption of the rapidly growing Babylist Health business, while also leading the transformation of our in-app guidance from long-form written guides to more dynamic, multi-modal, video-forward content. You’ll own a highly cross-functional space that spans product, content, and education. That means shaping how your products are introduced during registry setup, integrating offerings seamlessly into the broader registry experience, and growing revenue from these important strategic programs.
Job Responsibility:
Own the Babylist Health pre-purchase experience, ensuring the health journey is deeply integrated into the registry and product discovery flow
Increase health attach rates by improving how and when users engage with medical products like breast pumps or lactation consulting
Rethink the Guides experience helping Babylist transform its content into a more modern and dynamic experience
Lead product experiences for educational programming including webinars and podcasts related to registry creation and health, create thoughtful app tie-ins to content experiences
Collaborate closely with cross-functional partners across Engineering, Design, Health Ops, Support, and Content to launch impactful features
Champion the user experience, ensuring that everything we build serves real family needs, especially around lactation, birth, and postpartum education
Requirements:
8+ years of product management experience, with a proven track record building consumer-facing products (B2C) that deliver measurable business and user impact
Deep experience with content-forward platforms—you've partnered with editorial, design, and engineering to ship educational, interactive, or video-first features
Experience in a highly regulated field and/or familiarity with HIPAA compliance a plus
Strong cross-functional collaborator who has worked closely with Engineering, Design, Operations, and Content teams in past roles
Skilled at both zero-to-one and one-to-scale product development. Able to shape a vision, define MVPs, and make fast, insight-driven decisions in highly ambiguous environments. And also able to double down on successful products to drive growth.
Excels in fast-moving, high-ownership environments, especially where not all roles or resourcing are in place from day one
Thrives in scale-up environments where processes are still being built and speed matters
You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations. You embrace technology to enhance your work while keeping people at the center.
Nice to have:
Experience in a highly regulated field and/or familiarity with HIPAA compliance a plus
What we offer:
Company-paid medical, dental, and vision insurance
Retirement savings plan with company matching and flexible spending accounts
Generous paid parental leave and PTO
Remote work stipend to set up your office
Perks for physical, mental, and emotional health, parenting, childcare, and financial planning