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General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software plays an integral role as it becomes more prominent in our vehicles. As a Staff Product Manager for GM's next-generation in-vehicle experience (IVX), you will: Own the end-to-end in-vehicle experience for GM’s luxury vehicle programs, and Co-own key elements of the shared system UI platform in partnership with Platform PM. You will lead the in-vehicle experience roadmap — defining what customers see, touch, and interact with across displays, center stacks, instrument clusters, and passenger entertainment surfaces. You’ll be a senior individual contributor on a small, focused team reporting into the Director of Product Management, working alongside PMs who lead the platform foundation and other vehicle segments.
Job Responsibility:
Own the end-to-end in-vehicle experience for GM’s luxury vehicle programs
Co-own key elements of the shared system UI platform in partnership with Platform PM
Lead the in-vehicle experience roadmap — defining what customers see, touch, and interact with across displays, center stacks, instrument clusters, and passenger entertainment surfaces
Own the IVX roadmap for GM's luxury programs, aligning brand strategy, customer needs, and platform capabilities
Define product requirements that translate luxury brand intent into a cohesive, intuitive digital experience
Develop the adaptation strategy across multiple display form factors, reducing unnecessary fragmentation
Champion premium brand expression while staying grounded in usability and safety
Define and track success metrics (instrumentation, analytics, customer satisfaction, adoption KPIs) for your vehicles and use them to drive iteration
Partner closely with the Platform PM for System UI to contribute to and validate system-wide requirements
Provide requirements, constraints, and insights that help guide shared foundations used by other programs
Advocate for platform consistency while ensuring the system can flex to express segment-specific needs appropriately
Act as the product DRI for your luxury segment, driving cross-functional execution across Design, Engineering, Program Management, and Vehicle Program teams
Represent your segment in leadership reviews and design deep dives
Work within GM's vehicle development cadence, aligning content plans, design drops, and software milestones
identify and address risks across software and vehicle timelines
Balance trade-offs between customer value, brand expression, technical feasibility, regulatory requirements, and platform strategy
Leverage customer research, market analysis, and competitive intelligence to shape the luxury IVX strategy
Represent the voice of the customer and the brand in cross-functional forums
When data is missing, define learning plans (experiments, research, instrumentation) to inform decisions
Requirements:
7–10+ years of product management experience driving large-scale, complex software or connected products
Proven ability to own a product domain end-to-end
Experience operating across the full PM stack for your domain: vision, strategy, roadmap, requirements, and delivery
Strong prioritization and decision-making skills
4–6+ years working on platform-level or multi-surface products that span multiple displays, form factors, or device types
Solid understanding of how system-level UI frameworks, interaction models, and design systems enable consistent experiences across diverse hardware
Comfort with hardware–software integration tradeoffs
Experience contributing to content hierarchy, notification, or information architecture systems at scale
5–7+ years leading cross-functional delivery across engineering, design, program management, and operations in complex, fast-moving environments
Track record shipping multi-surface or multi-product experiences from concept through launch and post-launch iteration
Ability to navigate cross-team dependencies and drive alignment among vehicle, software, and platform stakeholders
Skilled at resolving ambiguity through structured problem framing and clear trade-off discussions
4–6+ years leveraging customer research, market analysis, and competitive intelligence to define product strategy and inform prioritization
Demonstrated ability to synthesize qualitative and quantitative insights into clear product direction and to set up measurement where it doesn’t yet exist
Track record of representing the customer and brand perspective in shaping experience strategy and influencing design direction
Exceptional written and verbal communication skills
Player-coach mentality
Entrepreneurial mindset
Nice to have:
Experience in automotive, consumer electronics, mobile OS, smart home/TV, or connected device ecosystems
Familiarity with Android-based system platforms (AOSP, Android Automotive OS) or similar embedded OS environments
Experience with premium or luxury brand products where craft, design quality, and brand expression are important
Background in driver assistance systems (ADAS), autonomous driving UX, or data-driven personalization
MBA or advanced technical degree (e.g., Computer Science, Engineering, HCI)
Demonstrated ability to influence product practices beyond your immediate products