Staff Marketing Manager - CRO & Web Ops

• Define and communicate a strategic roadmap for the CAN-LATAM QuickBooks & Mailchimp websites that aligns with business objectives, brand positioning, and customer lifecycles
• Develop and prioritize the experimentation roadmap, ensuring it aligns with GTM strategy and customers needs. Constantly evaluate and refine the roadmap based on changing business priorities, customer feedback, data-backed insights, and market trends
• Develop and oversee an intake and prioritization process for regional teams to request web content pages, ensuring alignment with business goals and efficient resource allocation
• Use A/B testing to continually enhance the web acquisition funnel, striking a balance between bold transformative initiatives and incremental improvements
• Develop strategies to convert customers on a freemium plan to a paid plan by deploying funnel optimization and personalization across owned marketing channels
• Extensive use of web analytics (e.g. pathing & fallout analysis, data mining, feedback/surveys, etc.) to understand user behavior and identify actionable insights
• Collaborate with and influence cross-functional teams, including engineers, designers, data scientists, and product marketing to create a cohesive and impactful web experience that supports business strategies and goals
• Define and monitor key performance indicators (KPIs) related to conversion rates, user engagement, and other relevant metrics to measure success and identify opportunity within the conversion funnel
• Serve as a growth and conversion rate optimization expert within the company, leading the charge in integrating AI-driven technologies for personalized user experiences

• 8+ years of experience in conversion rate optimization - proven track record of optimizing conversion funnels with data-backed insights
• 6+ years of experience developing website strategy - defining website goals and priorities, identifying opportunities, and managing complex programs to achieve business goals
• 6+ years of experience analyzing web analytics data to understand performance, identify insights, and extract learning outcomes from experiments
• Hands-on experience with self-serve analytics (Adobe Analytics, Google Analytics, Fullstory) and experimentation tools (Optimizely, Adobe Target)
• Creative problem solver with a passion for creating out-of-the-box solutions
• Strong communicator with the ability to influence senior leaders and cross-functional teams
• Ability to work in ambiguity, quickly pivoting on hypotheses and prioritizing the most impactful initiatives
• Ability to thrive on change in a rapidly changing business and fast-paced work environment
• Ability to be a self-starter, pushing initiatives from an idea to execution

B2B marketing experience is strongly preferred

• cash bonus
• equity rewards
• benefits