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Staff Market Researcher

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Apollo.io

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Location:
United States

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Category:
Research and Development

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Contract Type:
Not provided

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Salary:

170000.00 - 225000.00 USD / Year
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Job Description:

As a Staff Market Researcher at Apollo, you'll lead critical research initiatives that inform our competitive positioning, brand strategy, and growth opportunities. You'll work cross-functionally with Product and GTM teams to deliver actionable insights that drive business decisions around pricing, packaging, market expansion, and competitive strategy.

Job Responsibility:

  • Design and execute comprehensive competitive analysis frameworks to monitor competitor movements, product launches, and market positioning
  • Develop competitive battle cards and positioning materials for sales and product teams
  • Build and maintain competitive intelligence systems and dashboards
  • Conduct win/loss analysis to understand competitive dynamics and inform product strategy
  • Lead brand health tracking studies to measure awareness, consideration, and perception in target markets
  • Design and implement brand perception research across customer and prospect segments
  • Analyze brand positioning relative to competitors and provide strategic recommendations
  • Partner with marketing to measure brand campaign effectiveness
  • Lead pricing and packaging research to optimize monetization strategy
  • Conduct market sizing and segmentation analysis for expansion opportunities
  • Design and execute research to identify new market segments and use cases
  • Evaluate product-market fit for new features and offerings
  • Partner with Product on experimentation and testing methodologies
  • Collaborate with Product teams to inform roadmap decisions with customer insights
  • Partner with GTM teams (Sales, Marketing, Customer Success) to drive go-to-market strategy
  • Present research findings and recommendations to executive leadership
  • Mentor and guide other researchers and stakeholders on research best practices

Requirements:

  • 8+ years of experience in market research, with a focus on competitive intelligence, brand tracking, and/or growth research
  • Deep expertise in both qualitative and quantitative research methodologies
  • Proven track record conducting pricing and packaging research with measurable business impact
  • Strong competitive intelligence skills, including framework development and analysis
  • Experience with brand tracking methodologies and metrics
  • B2B SaaS experience preferred, particularly in sales intelligence, data, or martech
  • Excellent stakeholder management skills with ability to influence cross-functional teams
  • Strong analytical skills with proficiency in statistical analysis tools (SPSS, R, Python, or similar)
  • Outstanding communication skills with ability to translate complex data into actionable insights
  • Experience working across Product and GTM organizations in a fast-paced environment

Nice to have:

  • Advanced degree in Market Research, Statistics, Business, or related field
  • Experience with research platforms and tools (Qualtrics, Sprig, Dovetail, etc.)
  • Knowledge of sales technology and data intelligence market
  • Experience building and scaling research functions
  • Background in product-led growth or expansion research
What we offer:
  • equity
  • company bonus or sales commissions/bonuses
  • 401(k) plan
  • at least 10 paid holidays per year, flex PTO, and parental leave
  • employee assistance program and wellbeing benefits
  • global travel coverage
  • life/AD&D/STD/LTD insurance
  • FSA/HSA and medical, dental, and vision benefits

Additional Information:

Job Posted:
December 19, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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