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Staff Designer- Visual Identity and Design System

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General Motors

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Location:
United States , Austin, Texas ▼

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

164300.00 - 252100.00 USD / Year
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Job Description:

We’re seeking a highly skilled Graphic Designer with 7–10 years of experience and a deep appreciation for timeless design principles. In this role, you’ll contribute to both the evolution of the GM Design Language and the creation of a cohesive GM Design System—supporting visual consistency across the vehicle operating system, web, and mobile platforms. Typography, structure, and clarity will be central to your approach in developing user experiences that are memorable, innovative, and enjoyable. A key part of your role will be bridging the gap between brand and UI design—ensuring that every interface not only functions beautifully but also reflect the voice, values, and visual identity of the GM brand. You’ll translate brand principles into actionable design systems that guide and inspire teams across digital product design and marketing.

Job Responsibility:

  • Develop and execute cohesive visual systems across brand identity, print, digital, and UI design
  • Create and refine design solutions that clearly and elegantly communicate complex data
  • Apply expert typography skills to maintain a consistent, expressive brand voice and tone
  • Design and maintain scalable brand systems and visual languages grounded in grid and systems thinking
  • Develop robust design logic and frameworks before initiating visual execution to ensure a purposeful and practical design
  • Prioritize content over decoration—champion clarity, functionality, and meaningful communication in every design
  • Collaborate closely with brand strategy teams to ensure design aligns with strategic goals
  • Work with front-end developers to ensure seamless implementation of design systems and UI components
  • Adapt brand systems across diverse media with creativity, precision, and consistency
  • Support and mentor a small design team (2–3 designers), fostering collaboration, professional growth

Requirements:

  • 7–10 years of professional experience in graphic design with a focus on information design, typography within brand identity, and design systems
  • A strong portfolio demonstrating mastery of grid systems, typographic hierarchy, and visual storytelling
  • Proficiency in design software such as Adobe Creative Suite (Illustrator, InDesign, Photoshop) and UI tools (e.g., Figma)
  • Experience collaborating with brand strategy, UX, accessibility, and front-end development teams
  • Deep knowledge of modernist design principles and their application in contemporary brand systems
  • Ability to think systemically and apply structured design thinking across visual communication challenges
  • Excellent communication skills and a collaborative, team-oriented mindset

Nice to have:

Prototyping skills are a plus

What we offer:
  • Incentive pay program
  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts

Additional Information:

Job Posted:
April 23, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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