Staff Applied Research Scientist - Martech AI Job at Geico (New York City)

Job Description

We are seeking a highly experienced and strategic Staff Applied Research Scientist to lead the technical architecture and delivery of AI solutions that span multiple functional and technical boundaries at GEICO. As part of the AI Research team, you will define and own the vision for scalable, robust, and compliant AI/ML solutions; drive high-visibility, cross-functional initiatives from ideation through production; and mentor talent while aligning AI investments with business outcomes. You will spearhead innovation and operational excellence in Martech AI, advancing personalized marketing solutions that enhance customer retention, engagement and conversion, and deliver measurable value across the enterprise.

Job Responsibility

Identify High-Impact Opportunities: Proactively surface and shape high-value AI/ML initiatives by engaging with product, engineering, and operations to align technical roadmaps with strategic business goals
Architecture & Technical Direction: Provide architectural leadership for AI/ML solutions impacting multiple stakeholders. Establish standards for scalability, reliability, observability, compliance, and cost efficiency across online and batch systems
Development & Productionization: Lead end-to-end delivery of AI/ML solutions, including model design, data pipelines, feature stores, evaluation, deployment, A/B testing, and monitoring in real-time and batch environments. Ensure clear plans, milestones, and on-time delivery
ROI Measurement & Experimentation: Establish robust mechanisms to quantify business impact, including KPI definition, experimentation frameworks, and causal inference approaches to guide decision-making and prioritize investments
Innovation & Research Integration: Stay current with cutting-edge research in ML, GenAI, and optimization. Prototype and harden novel techniques that push the boundaries of innovation within GEICO’s insurance ecosystem
Set technical direction for multi-quarter research initiatives
build evaluation frameworks, ensure reproducibility/responsible AI, and drive cross-functional adoption
shepherd patents
Cross-Functional Collaboration: Champion collaboration across Product, Engineering, Data Platform, Governance, Legal, and Operations to ensure responsible, compliant, and effective adoption of AI systems
Mentorship & Capability Building: Mentor junior and senior scientists, elevate technical standards (coding, testing, documentation, reproducibility), and foster a culture of scientific rigor and engineering excellence
Communication & Executive Engagement: Translate complex technical topics into clear narratives for technical and non-technical audiences. Present to senior stakeholders, set context, explain trade-offs, and build alignment and enthusiasm
Lead the design and implementation of personalized AI-driven content generation and campaign targeting solutions for marketing. Develop and deploy machine learning models that craft individualized messaging, recommend content, and optimize campaign strategies to increase customer retention, engagement and conversion. Collaborate with marketing teams to operationalize AI for hyper-personalized outreach, improving marketing ROI and user experience across digital channels

Requirements

BS in Computer Science, Machine Learning, Statistics, Mathematics, or a related quantitative field, PhD is preferred
At least 6+ years of professional experience delivering applied AI/ML solutions in production, including leading cross-functional initiatives with enterprise impact
Demonstrated ability to leverage LLMs and agentic AI systems to develop and deploy personalized marketing solutions, including individualized content generation, campaign targeting, and optimization of customer engagement/retention/conversion strategies
Strong proficiency in Python and SQL
deep experience with ML frameworks such as PyTorch, TensorFlow, and Scikit-learn
Demonstrated experience establishing KPI frameworks, experimentation, and causal analysis to quantify model impact and inform prioritization
Excellent stakeholder management skills with a track record of driving alignment and adoption across product, engineering, and business teams
Strong written and verbal communication skills
ability to set the right context and explain complex technical topics to varied audiences, including executives

Nice to have

Experience with GenAI and LLMs (e.g., prompt design, RAG, evaluation strategies, guardrails, red-teaming, human-in-the-loop workflows)
Research experience in computer science, statistics, machine learning, operations research, or related fields
record of patents, publications, or impactful open-source contributions
Familiarity with insurance operations and model governance in regulated environments

What we offer

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being
Financial benefits including market-competitive compensation
a 401K savings plan vested from day one that offers a 6% match
performance and recognition-based incentives
and tuition assistance
Access to additional benefits like mental healthcare as well as fertility and adoption assistance
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year

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Staff Applied Research Scientist - Martech AI

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