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We’re looking for a strategic, highly organized Tradeshow and Event Marketing Manager to manage a portfolio of tradeshows and key experiential marketing activations. In this role, you will own a portfolio of high-impact third-party events—ranging from major industry tradeshows to regional conferences and sponsorship activations—and ensure Verkada shows up with a consistent, compelling, and results-driven presence. As a core member of the Marketing organization, you’ll partner closely with field marketing, sales, product marketing, demand generation, and channel teams to create integrated event experiences that elevate our brand, drive pipeline, and support go-to-market goals. This is an individual contributor role reporting directly to our Director of Events, with significant cross-functional visibility and influence.
Job Responsibility:
Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs
Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence
Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities
Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations
Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards
Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events
Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence
Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy
Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence
Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis
Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI
Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights
Requirements:
7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS
Proven success managing multiple concurrent events and competing deadlines
Strong project management skills with experience owning budgets, timelines, and cross-functional coordination
Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues
Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms
Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation
Comfortable traveling up to 40% (incl. occasional weekends/extended stays)
Bachelor’s degree or equivalent experience
What we offer:
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
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