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Responsible for developing and executing communications plans targeted to residents and property owners/managers to support our Multi-Dwelling Unit business, including automated and ad hoc campaigns to educate audiences on the benefits of Xfinity and what steps they need to take to get the most out of their services. Ensures plans are aligned with business objectives, and communications are targeted appropriately and align with the brand. Analyzes response to campaigns and makes recommendations on how to optimize. This role requires a high degree of collaboration with many senior-level stakeholders from across the organization, including legal, product, brand, technology, customer experience, EBI, and field teams, as well as outside vendors.
Job Responsibility:
Serves as main point of contact for the MDU team for all customer communication needs
Leads analysis to understand what communications are currently being triggered to which residents
identifies gaps and opportunities and develops a plan to address them
Manages the end-to-end development of new customer communication journeys and marketing communications materials as needed, including tight alignment with Campaign Ops and creative vendors
Establishes a new national process for service communications to residents, including bulk and debulk notifications, taking best practices from the field and working to ensure national adoption
Establishes a new national process for communications to property owners/managers
Manages marketing expenses in order to ensure they are within budget
Collaborates regularly with cross-functional partners in product, technology, sales, brand, field, EBI, customer experience, and legal
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary
Other duties and responsibilities as assigned
Requirements:
Bachelor's Degree
7-10 Years Relevant Work Experience
Marketing Programs
Marketing Campaigns
People Leadership
What we offer:
Medical, prescription, vision, and dental insurance for eligible employees
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more
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