Sr. Manager, Digital Data Operations / Tag Management, CVS Health

CVS Health

Location:
United States, MA, RI, or CT

Category:
IT - Software Development

Contract Type:
Employment contract

Salary:

130295.00 - 284280.00 USD / Year

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Job Description:

This role is responsible for developing and executing comprehensive tagging strategies to support accurate and privacy-compliant data collection across CVS Health digital platforms. The individual will write detailed tag specifications, conduct user acceptance testing (UAT), and support implementation efforts across various projects. They will also ensure that all data collection practices align with privacy standards and lead remediation efforts when necessary. In addition to hands-on responsibilities, this person will oversee a team of analysts, each managing tagging work for their respective business units, ensuring consistency, quality, and alignment with enterprise data governance objectives. The ideal candidate brings a strong mix of technical expertise, strategic thinking, and cross-functional leadership to scale data capabilities and support enterprise-wide analytics needs.

Job Responsibility:

Develop and maintain comprehensive tagging strategies to support accurate and consistent data collection
Write detailed tag specifications to guide implementation across digital platforms
Conduct user acceptance testing (UAT) to validate tagging accuracy and functionality
Ensure all data collection practices comply with privacy regulations and internal standards
Lead remediation efforts when data collection issues or privacy concerns arise
Support broader implementation projects by providing tagging expertise and technical guidance
Oversee a team of analysts, each responsible for tagging work within their respective business units
Promote data governance and quality assurance practices to maintain data integrity across platforms

Requirements:

7+ years of experience with web analytics tools and tag management platforms (e.g. Adobe Launch, Tealium, Adobe WebSDK, Ensighten, Google Tag Manager, etc.)
3+ years of experience implementing and configuring a mobile/web event tracking solution such as Adobe Analytics
3+ years of experience with relevant technical experience with an emphasis on writing technical documentation for web analytics, marketing analytics, and/or cx analytics tool
2+ years of experience with leadership/ coaching of team members, resources, and helping to manage and prioritize the backlog

Nice to have:

Master’s Degree
Strong knowledge of Adobe Stack preferred (Adobe Analytics, Adobe Launch/DTM, Adobe WebSDK, Adobe Target, Adobe Experience Platform, etc.)
Knowledge of Adobe dashboard building to report on key metrics
Technical development abilities (Javascript, SQL, etc.)
Experience with data querying languages and tools to aid in analysis dataset development
Demonstrated analytical and problem-solving skills
Demonstrated written and verbal communication skills
Create and write training materials for new/existing developers
Proven skills in managing teams and multiple projects

What we offer:

Affordable medical plan options
401(k) plan (including matching company contributions)
Employee stock purchase plan
No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
Paid time off
Flexible work schedules
Family leave
Dependent care resources
Colleague assistance programs
Tuition assistance
Retiree medical access

Additional Information:

Job Posted:
August 16, 2025

Expiration:
August 29, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Sr. Manager, Digital Data Operations / Tag Management