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We’re seeking a strategic and relationship-driven Sr. Influencer & Public Relations Manager to lead Conductor’s external communications and influencer engagement strategy. This role will own Conductor’s influencer partnerships, press relations, and thought leadership amplification, ensuring our brand is consistently represented across media, industry, and social channels. This position blends storytelling, relationship-building, and program management—ideal for a communications leader who can both craft narratives and execute high-impact campaigns.
Job Responsibility:
Develop and execute Conductor’s influencer and PR strategy to increase brand awareness and share of voice in the AEO, SEO and digital marketing space
Identify, engage, and manage relationships with industry influencers, creators, analysts, and journalists aligned with Conductor’s audience
Manage day-to-day execution of Conductor’s brand social channels (LinkedIn, X/Twitter, Instagram, etc.)
Lead influencer campaigns from outreach through reporting—co-creating authentic content that amplifies brand messaging
Manage press outreach and media relations, including pitching stories, coordinating interviews, and developing press materials
Partner with marketing and executive teams to support thought leadership initiatives, including bylined articles, podcasts, and speaking engagements
Build and maintain a proactive media and influencer database, ensuring timely communication and follow-up
Track and report on key metrics including reach, engagement, sentiment, and media coverage
Collaborate closely with the content and social teams to ensure consistency across earned, owned, and paid channels
Ensure compliance with FTC and disclosure requirements for influencer partnerships
Stay informed of industry news, emerging influencers, and evolving PR best practices
Requirements:
8+ years of experience in PR, communications, or influencer marketing, preferably within B2B SaaS or digital marketing
Strong media relations skills with a record of securing coverage in relevant trade and business outlets
Experience developing and managing influencer or ambassador programs
Excellent writing and storytelling skills—comfortable drafting pitches, press releases, and long-form thought leadership content
Strong relationship management and negotiation skills
Ability to work cross-functionally and manage multiple initiatives simultaneously
Data-driven and skilled at measuring program success
Familiarity with media databases and influencer management platforms is a plus
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