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Sr. Customer Marketing Manager

Verkada

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Location:
United States, San Mateo

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Category:
-

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Contract Type:
Not provided

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Salary:

140000.00 - 200000.00 USD / Year

Job Description:

Build and nurture customer relationships with some of our largest and most strategic customers with the ultimate goal of creating a 'rolodex' of 50-100 contacts that we can tap into to support webinars, written case studies, videos, our corporate podcast, in-person events, and other advocacy activities. Proactively network with both internal sales reps as well as customers to identify accounts with exciting stories to tell across a wide variety of industries. Obtain introductions to key contacts in IT, physical security, legal, and communications, get to know them personally, and work with them to build a plan for how to showcase their organization publicly as an innovative, early adopter of industry-leading physical security technology.

Job Responsibility:

  • Work with sales to identify customers whose use of Verkada has transformed their organization in terms of physical safety and/or operational performance
  • Build meaningful, ongoing relationships with contacts across these customers who would be willing to participate authentically in advocacy activities on an ad hoc basis
  • Work closely with IT/physical security as well as communications and legal teams at the customer to craft a narrative that positions them as innovative and forward thinking adopters of physical security technology
  • Write 4-5 external-facing customer stories per quarter as well as develop internal “win-wire” materials for sales enablement
  • Build and maintain an internal repository of publicly referenceable customer logos and metrics
  • Work closely with our creative team to build a detailed storyboard for 1-2 video case studies per quarter
  • Partner with our webinars and field events leads to proactively suggest customers who can be featured in webinars and in live speaking engagements
  • Partner with creative, communications, and demand generation teams to build assets and amplify our customer stories across both organic and paid channels

Requirements:

  • 5-8+ years of experience in customer marketing, journalism, or a similar background that combines strong relationship building skills with the ability to conduct in-depth interviews and synthesize insights
  • Excellent writing and editing skills with an eye for brand tone, clarity, and consistency
  • Experience proactively building relationships with technical executives and business leaders
  • Ability to quickly get past the surface level story and to ask the questions necessary to understand the deeper business impact of a product or service
  • Demonstrated comfort with working with technical concepts and products
  • Collaborative approach working cross-functionally with communications, sales, and broader marketing teams
  • Must be willing and able to commute 5 days in office.

Nice to have:

Track record of building a robust customer advisory board (CAB)

What we offer:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
  • Commuter benefits

Additional Information:

Job Posted:
December 13, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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