Sr. Writer - Design System Documentation and Brand Guidelines

We’re seeking a highly skilled writer with experience creating structured, scalable documentation for design systems and brand guidelines. In this role, you’ll help define how GM documents and communicates its design language across web, mobile, vehicle, and broader brand touchpoints. You will write the guidance that supports our design system and visual identity at scale—from components, patterns, templates, and tokens to logo usage, color, typography, grid, composition, and motion. You bring a systems-minded approach to writing, with a strong instinct for clarity, structure, and usefulness. Your work simplifies complexity into practical guidance, enabling teams to make consistent and confident decisions. You also bring a strong understanding of how AI can support documentation—both in how content is structured and in how AI can be used as a tool to help scale content creation, establish best practices, and make our documentation more reusable and future-ready. You’ll play a key role in shaping the written foundation of GM’s design system and brand expression—ensuring our documentation is clear, actionable, and aligned across products and platforms.