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This role is responsible for transforming post-photoshoot assets into cohesive, social-first content packages that bring our brand stories to life across channels. Working closely with the Photo Art Director during mid-concept phases, this role will craft elevated visual solutions—including social content, video edits, and designed static assets—that support campaign packages ahead of floorsets. This role is not part of daily business execution; instead, it focuses on concept-driven, project-based creative that powers seasonal and campaign-level storytelling.
Job Responsibility:
Partner with the Photo Art Director to understand shoot outputs and translate them into polished, on-brand content packages for social, site, and email
Develop a mix of static, motion, and video assets, ensuring each campaign delivers a cohesive, modern, and elevated Lane Bryant visual story
Edit in-house brand video content using Premiere Pro or After Effects
deliver refined, social-optimized cuts
Create social-first assets—including short-form videos, GIFs, designed posts, and mixed-media visuals—that reflect platform trends and audience behavior
Design static content for email, site placements, and campaign use, ensuring brand consistency and scalable systems for multi-channel execution
Collaborate cross-functionally with Creative, Marketing, and Photo teams to ensure content aligns with concept direction and campaign needs
Maintain strong aesthetic judgment, with a graphic design foundation and a sensibility for motion, pacing, visual rhythm, and storytelling
Organize and package final deliverables in a clean, accessible way for downstream teams
Create and lead clear, brand-aligned retouching markups for external vendors across editorial on-figure imagery
Uphold established and seasonal retouching standards while reviewing assets and providing precise feedback to ensure quality, consistency, and alignment with creative intent before final delivery
Requirements:
5+ years of experience in content design, digital design, or social-first creative roles—fashion or retail experience preferred
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Premiere Pro or After Effects, Figma, and Canva
Strong design eye with demonstrated experience blending typography, layout, motion, and video into cohesive content systems
Proven ability to design for social platforms with an understanding of best practices, trends, and format requirements
Ability to independently take mid-concept direction and translate it into polished campaign assets with minimal supervision
Strong organizational skills with the ability to package, label, and deliver high-volume assets across multiple campaigns
Comfortable working in a fast-paced, seasonal retail environment while managing multiple concepts at once
A compelling portfolio showcasing social-first creative, video edits, and high-end graphic design work
Experience in photo retouching markups and workflows
What we offer:
You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies
Support for your individual development plus career mobility within our family of brands
A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities