Sr. Staff Engineer, Paid Marketing Engineering

Uber is spending a significant amount of marketing budget on advertising each year, to attract and engage our customers - Riders, Drivers, Couriers, and Eaters. We do this across channels ranging from TV ads and posters to digital advertising through mobile and web channels. The AdTech team is building the technology capabilities to scale this advertising capability, using data to drive intelligent optimization and automation of the process. We work from the beginning of the loop: starting with budgeting and spend allocation across the world using models to the granular optimization of what content to show to whom and when. The team is currently building systems to manage and partially automate marketing spending. We leverage outstanding machine learning techniques to drive sign-ups and maximize the efficiency of billion-dollar advertising budgets. This area is ripe for disruption with the advent of GenAI. Join the team if you are interested in building Uber's next-gen Marketing optimization engine that fully leverages the latest in AI.