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This role manages paid search activities to support marketing objectives and enhance digital campaign performance. It involves setting up and activating paid search campaigns while collaborating with analytics to develop reporting and optimize results. The role provides keyword research and performance insights to inform search engine optimization content strategies and coordinates with web teams for implementation. Success is measured by the effectiveness of search campaigns, quality of reporting, and the impact of optimizations on campaign outcomes. The work influences organizational marketing efforts and improves customer engagement through targeted search initiatives.
Job Responsibility:
Manage the setup and activation of paid search campaigns to align with marketing plans and drive campaign performance
Collaborate with analytics teams to develop recurring paid search reports and identify optimization opportunities
Provide keyword research and performance insights to guide search engine optimization content strategies
Coordinate with web teams to implement search-related content and campaign rollouts effectively
Monitor campaign performance and communicate findings to internal and external stakeholders for informed decision-making
Also responsible for other duties/projects as assigned by business management as needed
Requirements:
Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent
At least 5+ years of paid search experience
Understanding of SEO an asset
Telecom experience an asset
Problem Solving Demonstrated critical thinking and problem-solving skills
Search Engine Marketing (SEM) Excellent understanding of account set up and optimization on search engine and platform
Search Engine Marketing (SEM) Excellent knowledge of search planning fundamentals e.g., reach, frequency, channels, formats, etc.
Communication Excellent communication skills
At least 18 years of age
Legally authorized to work in the United States
Nice to have:
Understanding of SEO an asset
Telecom experience an asset
What we offer:
Annual stock grant
employee stock purchase plan
401(k)
access to free, year-round money coaches
medical, dental and vision insurance
flexible spending account
employee stock grants
paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually