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Arcaea Logo Arcaea · -

Sr. Social Media Manager - TikTok & Video

United States, New York 100000.00 - 135000.00 USD / Year · Job Posted February 08, 2026
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Job Description

We’re a stealth beauty startup preparing to launch a new haircare brand, and we’re looking for a Sr. Social Media Manager who lives and breathes internet culture. This is a rare opportunity to launch a brand from scratch, define its voice, and shape its cultural footprint–working closely with a high-profile founder and cross-functional teams. You’ll own our TikTok presence end-to-end–from spotting trends early and remixing them in fresh, on-brand ways, to filming, editing, posting, and engaging with the community. You’ll also create content that lives across YouTube, product pages, and performance marketing, helping define a cross-platform strategy that drives growth, awareness, and engagement. This is a highly creative, fast-moving role where you’ll have real ownership, hands-on creative freedom, and high visibility.

Job Responsibility

  • Own the brand’s TikTok strategy and daily execution, ensuring content is engaging, on-brand, and culturally relevant
  • Create original, trend-forward video content that educates, entertains, and builds brand love
  • Participate in trends in a way that feels fresh, funny, and true to the brand
  • Invent new formats and recurring content series that drive engagement and tell the product story
  • Film content at events, tutorials, and behind-the-scenes moments using iPhone or handheld camera setups
  • Edit videos for TikTok, YouTube, PDP pages, and performance ads
  • Actively engage on TikTok with other creators in a way that is funny, kind, relatable, and attention-grabbing
  • Identify and collaborate with TikTok creators to amplify brand reach
  • Partner with marketing, product, and the founder to ensure content aligns with strategic goals, brand voice, and business objectives
  • Analyze performance data to iterate quickly, optimize content, and test new ideas

Requirements

  • 8+ years of experience creating social content for brands, with a proven track record of driving engagement and growth
  • Deep understanding of TikTok culture, trends, humor, and timing, with strong instincts for what feels native versus forced
  • Hands-on experience filming and editing video content (CapCut, Premiere, Final Cut, or similar)
  • Experience collaborating with executives, founders, or high-profile leaders, with exceptional emotional intelligence and professionalism
  • Passion for haircare and beauty (professional experience in beauty is a plus, not a requirement)
  • Excellent communication and collaboration skills, able to translate cultural insights into actionable content strategy

Nice to have

Professional experience in beauty

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