Sr. Social Media Manager - Instagram & Brand Storytelling

We’re a stealth beauty startup preparing to launch a new haircare brand, and we’re looking for a Sr. Social Media Manager with a sharp creative eye and a deep love for beauty to own our Instagram presence end-to-end. Instagram is our brand billboard–your work will define how the brand shows up visually, emotionally, and narratively every day, building long-term brand equity while driving engagement. You’ll help launch a brand from the ground up, shaping its visual identity and cultural presence from day one. Working closely with a high-profile founder and cross-functional teams, you’ll translate high-end creative into a cohesive, elevated Instagram world, invent new formats, and maintain a timeless, on-brand aesthetic. This is a hands-on, high-visibility role where your creative instincts and strategic thinking will directly shape the brand’s voice and presence. You’ll also partner with our TikTok lead to share content and ideas across platforms, while ensuring Instagram as a distinct, elevated expression of the brand.