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TSL Marketing Logo TSL Marketing · IT - Software Development

Sr. SEO Strategist

United States · Job Posted May 17, 2026
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Job Description

TSL Marketing is hiring a Senior SEO Strategist to lead organic, local, AI SEO, and content strategies across a portfolio of B2B technology clients. This is a mid-to-senior-level role for someone who brings deep SEO expertise, strong content strategy experience, and is ahead of the curve with AI SEO / AEO / GEO.

Job Responsibility

  • Own integrated organic, local, AI SEO, and content strategies for multiple client accounts
  • Define content strategies rooted in keyword research, search intent, buyer journey mapping, and AI visibility opportunities
  • Develop recommendations focused on AI answer extraction, entity clarity, topical authority, and content structure optimized for GEO
  • Monitor AI search behavior across platforms including Google AI Overviews, ChatGPT Search, and Perplexity
  • Identify content gaps and opportunities across client websites and key third-party platforms
  • Create SEO, CRO, and AI SEO opportunities into actionable recommendations
  • Build 90-day roadmaps that connect visibility work to conversions/ lead quality
  • Lead client conversations around SEO and content direction
  • Present strategic roadmaps, reports, insights, and recommendations
  • Create executive ready QBR summaries
  • Create and guide SEO-driven content plans
  • Write and/or provide detailed recommendations for Google Business Profile content, meta descriptions, page titles, header structures
  • Make on-page edits, publish content, and implement SEO updates directly in WordPress and HubSpot CMS
  • Collaborate with developers and digital strategists on broader SEO and content implementation
  • Support technical SEO troubleshooting and implementation planning
  • Audit redirects, canonicals, indexation, sitemaps, crawlability, page speed, internal links
  • Review site architecture, navigation labels, parent/child page structure
  • Analyze performance using Google Analytics, Search Console, Ahrefs, Data Studio, SEMrush, and HubSpot tools
  • Measure success beyond rankings, including organic leads, engagement, AI visibility signals
  • Segment branded vs non-branded performance
  • Turn data from GSC, GA4, HubSpot, Looker Studio, SEMrush/ Ahrefs, and AI visibility tools into client ready insights

Requirements

  • 4–7+ years of hands-on SEO experience
  • Agency experience or comfort managing multiple client accounts simultaneously
  • SEO-driven content strategy and editorial planning
  • Google Analytics, Google Search Console, & Google Tag Manager
  • Data Studio
  • SEMrush, including AI visibility toolkit
  • WordPress and/or HubSpot CMS (hands-on)
  • SEO-optimized copywriting and content guidance
  • Familiarity with AI SEO concepts: AEO, GEO, AI Overviews, LLM visibility, entity-based SEO, EEAT
  • Technical SEO QA
  • Local SEO, GBP optimization, citation cleanup
  • CRO and UX review
  • Executive reporting, QBR storytelling, and client presentation support

Nice to have

  • PPC & Google Ads Strategy
  • Schema markup, structured data, and entity SEO implementation
  • Experience with prompt-based search and Search Generative Experience (SGE) optimization
  • Prior experience in B2B technology, IT services, MSP, or SaaS marketing
  • HubSpot Marketing Hub and CMS (certification a plus)
  • Ahrefs, BrightLocal, AI visibility tracking, citation platforms, and third-party directory optimization
  • Experience with community and authority building channels such as Reddit, partner marketplaces, vendor directories (G2, Clutch, Cloudtango, etc.)

What we offer

  • Comprehensive benefits package including health, dental, vision, and 401(k) match
  • PTO and paid holidays
  • Collaborative, supportive, positive company culture
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