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We are currently seeking a Sr. Sales Executive - SLED - Sacramento to join our team in Sacramento, California (US-CA), United States (US). The ideal candidate brings 7+ years of experience spanning enterprise sales, business development, and product or solution management within California state, local, and education markets. This role supports a large-scale regional initiative and is responsible for defining, shaping, and executing go-to-market strategy. This is a hybrid role combining seller, business development, and product management responsibilities.
Job Responsibility
Define, shape, and execute go-to-market strategy
Identify and prioritize target agencies, accounts, and buying centers
Develop early-stage opportunities through proactive outreach, ecosystem engagement, and market insight
Own end-to-end go-to-market plans, including segmentation, messaging, campaign strategy, and execution
Act as the market-facing product lead for defined use cases and offerings
Develop core go-to-market materials including messaging frameworks, presentations, solution briefs, and campaign content
Design and drive demand generation efforts tied to target accounts and priority use cases
Engage directly with clients to validate demand, position solutions, and advance opportunities
Serve as the integration point across Sales, Marketing, Product, and Delivery teams
Track and report on pipeline growth, campaign performance, and revenue outcomes
Requirements
7+ years of a strong understanding of Information Technology, ideally how it applies to Public Entities for State, Local and Education Agencies
7+ years in a consultative selling role able to identify and address client issues within SLED
7+ years C-Level selling and relationship building experience within SLED in Sacramento
Undergraduate degree or equivalent combination of education and work experience
Working knowledge of the Public Entity industry and service solution knowledge
Advanced understanding of customer’s decision-making process, goals, objectives and strategies
Intermediate understanding of major events such as concerts, sporting events and conventions
Advanced business and financial acumen
Advanced ability to assess potential sales opportunities and develop value propositions