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Sr Regional Enterprise Field Marketing Manager

United States, Bellevue Employment contract 82300.00 - 148500.00 USD / Year · Job Posted June 03, 2026
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Job Description

This role aligns to a territory Sales Director and reports directly to the Senior Manager, Regional Enterprise / Strategic Segment Marketing. You will collaborate directly with regional Enterprise sales team in all aspects of planning, execution and on-going measurement of account-based objectives, monitoring overall health of pipeline in region for opportunities to impact conversion in target accounts. You will execute territory-specific marketing activities and deliver actionable sales plays to enable account engagement and penetration, effective pipeline generation and faster conversion in regional target accounts. In tight alignment with regional Enterprise Sales Director, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions to new business and expansion pipeline. You are accountable, not afraid to take ownership, and most importantly, ready to test and innovate your programs across the buyer's journey. You should thrive in ambiguous environments, love multi-tasking and have a deep passion for B2B marketing. Liaison back to greater TFB Marketing as Regional expert and ambassador.

Job Responsibility

  • Develop a deep understanding of the business, think and act like a regional CMO to proactively identify gaps, trends, headwinds/tailwinds that impact the region, and incubate with fresh ideas
  • Support the Sr. Manager, Field Marketing & Sales Director of the region to translate sales objectives into territory- and account-specific marketing engagement plans, aligned to regional growth objectives and new business acquisition
  • Define account-based goals and objectives, and identify appropriate accounts for 1:1 marketing execution in collaboration with sales
  • Provide data and insights on target accounts and market, as well as contacts within these accounts
  • Execute territory specific marketing programs and show sales reps how to execute program elements on their own
  • Be accountable for demand generation goals (MQLs/SQLs, Appts, Opps) and lead flow/conversion to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipeline goals
  • Monitor and measure the impact of account-based plans in this territory
  • Generate productive partnerships with Sales Director and inter-departmental partners across org
  • Also responsible for other duties/projects as assigned by business management as needed

Requirements

  • Bachelors degree plus 7 years relevant work experience
  • 7-10 years of demonstrable experience in B2B Marketing, preferably with large enterprise businesses (1,000+ employees) in technology markets, executing successful territory marketing plans in partnership with sales
  • Deep understanding of B2B demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, account based marketing, prospecting platforms and best practices, etc.) and experience with the B2B marketing technology stack (Salesforce CRM, Marketing automation, prospect databases)
  • Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization
  • strong cross-functional team/project management, interpersonal, and influencing skills
  • thrive in fast-paced, remote environment and willing to travel within territory
  • At least 18 years of age
  • Legally authorized to work in the United States

Nice to have

Masters/Advanced degree preferred

What we offer

  • Medical, dental and vision insurance
  • flexible spending account
  • 401(k)
  • employee stock grants
  • employee stock purchase plan
  • paid time off and up to 12 paid holidays
  • paid parental and family leave
  • family building benefits
  • back-up care
  • enhanced family support
  • childcare subsidy
  • tuition assistance
  • college coaching
  • short- and long-term disability
  • voluntary AD&D coverage
  • voluntary accident coverage
  • voluntary life insurance
  • voluntary disability insurance
  • voluntary long-term care insurance
  • mobile service & home internet discounts
  • pet insurance
  • access to commuter and transit programs

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