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FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. The Sr. Programmatic Strategist serves as a strategic advisor to agency and advertiser partners, translating business objectives into programmatic media strategies that drive measurable outcomes and platform adoption. This role is responsible for shaping campaign approach, influencing investment decisions, and unlocking growth opportunities across the Buyer Cloud platform. Unlike traditional trading roles, this position focuses on strategy, performance consultation, and client influence, partnering closely with Sales, Planning, and Customer Success to drive revenue and long-term customer value.
Job Responsibility:
Lead strategic discussions with clients to define campaign objectives, KPIs, and programmatic approaches that align to business outcomes
Translate platform capabilities into investment-driving recommendations across inventory, audience, and bidding strategies
Influence budget allocation, test frameworks, and scaling decisions across active and prospective campaigns
Own performance narratives and optimization strategies across key accounts
Connect campaign performance to broader business impact (incrementality, reach, efficiency)
Partner with Sales Planners and Sales to shape RFP responses, proposals, and strategic recommendations
Play a key role in pitching programmatic strategy to clients, including participation in high-value client presentations
Support upsell and cross-sell opportunities through data-backed recommendations
Work closely with Sales Planning, Customer Success, and Campaign Services to ensure alignment from planning → execution → optimization
Help standardize best practices, frameworks, and playbooks across accounts
Requirements:
5 - 7 years in programmatic, DSP, or agency trading/strategy roles
Strong experience in client-facing strategic consultation (not just execution)
Proven ability to influence media investment decisions
Deep understanding of DSP mechanics + supply ecosystem
Ability to translate data into clear, persuasive narratives for senior stakeholders
Skilled in cross-functional collaboration, adept at navigating ambiguity and solving complex challenges in partnership with diverse teams
Ability to leverage AI-driven tools and data platforms to analyze large datasets, automate insight generation, and translate findings into strategic recommendations
familiarity with SQL, Python, and BI/visualization tools preferred
Bachelor's Degree
Nice to have:
familiarity with SQL, Python, and BI/visualization tools
What we offer:
Medical, prescription, vision, and dental insurance for eligible employees
401(k) savings plan with dollar-for-dollar matching up to the first 6% of your pay
Paid time off including eight observed company holidays and flex time
Exclusive perks + discounts, including tuition assistance, commuter benefits and more