Sr. Product Marketing Manager - White Label Strategy

• Owns private label portfolio strategy end-to-end, including vision, positioning guardrails, roadmap alignment, and lifecycle governance
• Defines portfolio-level value narratives and ensures product-level stories ladder to brand strategy
• Establishes MRD standards, lifecycle planning frameworks, and success criteria across product-level PMMs
• Leads strategic alignment of private label devices with device development roadmaps and platform capabilities, ensuring hardware architecture, platform integration (apps, cloud), and 5G/LTE/Wi-Fi connectivity requirements support portfolio growth, multi-brand positioning, and long-term financial objectives
• Leads joint business reviews (JBRs) with private label partners, aligning roadmap, financial performance, CX metrics, and future investments
• Aligns portfolio strategy to QGP targets, CLV objectives, and financial plans (LRF, margin targets)
• Identifies and shapes private-label opportunities across growing brands and channels, ensuring brand-aligned leverage of private label capabilities
• Partners with Supply Chain leadership to understand allocation strategy, demand forecasts, and inventory health
• ensures portfolio decisions reflect supply realities
• Represents private label portfolio needs into T-Life roadmap discussions
• escalates systemic platform gaps affecting growth or CX
• Aggregates in-market performance, CLV, and CX insights across product lines to influence future sourcing and roadmap decisions
• Conducts portfolio-level QBRs and executive reviews
• Influences at VP level and below to align strategy across Portfolio, LOBs, OEMs, Finance, and Platform

• 7+ years of Product Management or Product Marketing experience in complex, cross-functional environments
• Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
• Device Portfolio Strategy & Lifecycle Management
• Financial Acumen (LRF, margin, CLV tradeoffs)
• OEM Partnership & Negotiation Experience
• Executive Communication & Influence
• Strong analytical and business case development skills
• At least 18 years of age
• Legally authorized to work in the United States
• Travel Required: Yes

Cross-Brand Strategy Alignment

• medical, dental and vision insurance
• flexible spending account
• 401(k)
• employee stock grants
• employee stock purchase plan
• paid time off
• up to 12 paid holidays
• paid parental and family leave
• family building benefits
• back-up care
• enhanced family support
• childcare subsidy
• tuition assistance
• college coaching
• short- and long-term disability
• voluntary AD&D coverage
• voluntary accident coverage
• voluntary life insurance
• voluntary disability insurance
• voluntary long-term care insurance
• mobile service & home internet discounts
• pet insurance
• access to commuter and transit programs
• annual bonus or periodic sales incentive or bonus
• Corporate Bonus Target: 20%