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Develop product positioning and messaging for Physical & Edge AI products that resonate with technical buyers and field sellers to increase sales pipeline and prospects
Own pricing and packaging (list/floor pricing, discount governance, and channel SKU structure) and maintain the product spec sheet and feature matrix
Create product collateral including data sheets, technical briefs, and presentations to support revenue generation
Lead new-product-introduction (NPI) marketing: launch plans, sales tools, training materials, and launch metrics that improve product understanding and competitive positioning
Deliver webinars and training sessions to diverse audiences to enhance product knowledge and adoption
Provide market and buyer insights to inform demand-creation and reputation-building campaigns
monitor product performance and feed analysis back to product teams
Also responsible for other duties/projects as assigned by business management as needed
Requirements
Bachelor's Degree plus 7 years of related work experience OR Advanced degree with 5 years of related experience
Acceptable areas of study include Marketing, Business, Communications, or a relevant field such as Computer Science
7+ years experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Business Acumen
Content Strategy
Data Analysis
Go-to-Market Strategies
Market Research
Product Management
Product Positioning
Sales Enablement
Stakeholder Management
Strategic Thinking
At least 18 years of age
Legally authorized to work in the United States
Nice to have
Marketing AI/ML, edge, IoT, or developer-platform products