Sr. Product Marketing Manager - ISV

As a Product Marketing Manager, ISV Marketing at NetApp, you will own the go-to-market (GTM) strategy for our Technology Alliance Partners and lead the end-to-end market approach for NetApp’s most strategic integrations and ecosystem partnerships. You will define how these partnerships are positioned, launched, and brought to market, ensuring they deliver clear customer value and differentiated impact. This role is responsible for developing and executing GTM strategies that drive awareness and demand, creating alliance messaging and core content, and guiding launches, sales enablement, and ongoing GTM execution. This position requires a deep understanding of both NetApp’s and our partners’ products, positioning, target markets, and go-to-market motions, along with the ability to identify and influence high-impact market opportunities. This is a highly cross-functional role working closely with Product, Alliances, Sales, and Marketing. You will act as the connective tissue between NetApp’s product portfolio and our partner ecosystem, aligning teams and execution to maximize customer and business impact.