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Azure is at the center of Microsoft’s growth strategy, and partners are critical to how we scale impact with customers globally. We are looking for a Senior Product Marketing Manager to lead To‑Partner Marketing & Communications, shaping how Azure marketing moments, product news, and partner thought leadership land across owned, social, and third‑party (3P) channels. This role sits at the intersection of strategy and execution, owning outbound partner communications for Azure hero moments, partner engagement at Microsoft events, and building differentiated partner thought leadership and influencer presence. You will work cross‑functionally with solutions marketing, product marketing, partner programs, field, and external partners to deliver a connected, high‑impact partner experience. This is a highly visible role for a marketer who thrives in ambiguity, brings an outside‑in partner mindset, and can translate complex Azure innovation into compelling, scalable narratives.
Job Responsibility:
Own the planning and execution of to-partner communications strategy for Azure and partner hero marketing moments (e.g., launches, campaigns, partner initiatives)
Translate Azure priorities into clear, compelling partner narratives delivered through owned, social, and third-party channels
Act as a lead for partner communications orchestration ensuring message consistency, timing, and amplification across channels
Support partner engagement and experience across Microsoft events (like Ignite), aligning partner messaging with Azure priorities and marketing moments
Partner closely with enablement, readiness, and program teams to ensure learning assets are discoverable, relevant, and actionable for partners
Develop and land new partner thought leadership across blogs, social, and relevant marketing channels
Elevate partner and Microsoft voices to articulate Azure value, innovation, and differentiation
Define and execute a partner-focused influencer strategy, identifying the right voices to shape perception and credibility in the ecosystem
Own 3P channel strategy and execution for partner marketing, including planning, placement, and performance evaluation
Partner with agencies, publishers, and internal stakeholders to deliver high-quality, high-impact marketing executions
Embody our culture and values
Requirements:
Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in product marketing or partner marketing OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in product marketing or partner marketing OR equivalent GTM experience
5+ years experience creating incentive plans for partners in the software industry
Experience in cloud services and/or applications
8+ years experience in product marketing or partner marketing in the software industry with a focus on service partners