Sr. Product Marketing Manager - Audience Strategy

This role will define and communicate product and marketing strategies that align with business goals and market demands, with a focus on T‑Mobile’s network and the productized experiences that bring the network to life through clear positioning, messaging, and commercial and go‑to‑market programs. The ideal candidate will set the strategic direction for the product roadmap, ensuring our offerings reflect customer needs, competitive dynamics, and opportunities for differentiated network‑led value. Core product marketing responsibilities include developing value propositions, messaging frameworks, and commercial strategies that engage customers and support sales channels. A key component of the role is leading the audience strategy that informs product direction, targeting, and go‑to‑market planning across the network product marketing organization. Success is measured by the clarity and impact of the audience framework, the effectiveness of marketing programs in driving engagement, and the degree to which this work influences product and commercialization decisions.