Sr. Product Manager - Web Personalization (Agentic Web)

• Own the Agentic Web strategy and operating model: Define the annual vision and roadmap across AI discovery, personalization, and on-site agent journeys, with clear intake, prioritization, and operating rhythms to sustain optimization at scale
• Run AI discovery (AEO) end to end: Set standards for answer-ready content and machine interpretability, and continuously monitor, troubleshoot, and evolve performance with SEO, content, and engineering as answer engines change
• Launch and manage web personalization as a product: Own the full lifecycle from requirements and launch through ongoing roadmap delivery, tuning, and continuous improvement based on business priorities and customer signals
• Ensure personalization platform reliability: Define SLAs, instrumentation, monitoring, and quality gates (signal freshness, latency, delivery health), and drive incident response and post-incident improvements with engineering and analytics
• Productize and operate interactive agent experiences: Define agent vision and requirements, then own post-launch iteration of intent capture, journey handoffs, escalation paths, and recommendation quality through measurable learning loops
• Build and maintain the intent and content model: Steward the unified intent layer, taxonomy, metadata, and module mapping that connects discovery signals, in-session behavior, and agent context so the system stays scalable and governable
• Lead measurement and experimentation for long-term lift: Own dashboards and performance reviews, run an ongoing test-and-learn cadence to prove incrementality, scale winners, retire underperformers, and align cross-functional teams on actions and outcomes
• Champion trust, safety, and governance: Embed privacy, accessibility, accuracy, provenance, and brand-voice guardrails into both launches and ongoing operations, ensuring the system remains compliant and trustworthy as content and models evolve

• Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, technical product management or related experience OR equivalent experience
• 3+ years technology/process improvement experience
• 8+ years in web personalization, SEO/AEO, or digital experience roles, with demonstrated ownership of roadmaps and measurable outcomes
• Understanding of information architecture, modular content systems, funnels, attribution constraints, and Core Web Vitals
• 2+ years experience taking a product, feature, or experience to market (e.g., design, addressing product market fit, and launch, internal tool/framework)
• Experience with content modeling, metadata/taxonomy design, and modular design systems that support dynamic assembly at scale
• Understanding of privacy, consent, and data minimization principles for personalization, measurement, and AI-assisted experiences

Master's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 5+ years of marketing operations, program management, technical product management, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 8+ years of marketing operations, program management, project management, or related experience OR equivalent experience