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The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers across Amazon Fire Tablets, Fire TV, Echo devices, and Kindle. We are seeking a seasoned product and business leader to join our Kids+ team. In this role, you will define and build the Amazon Kids+ service as a product, owning the strategy for experiences, value proposition, and growth. You will be responsible for establishing long-term vision and strategy for critical growth areas of our subscription service, with a strong focus on customer acquisition, retention, and business planning. You will partner closely with science & tech leaders and software engineers to build innovative, customer-facing features that will scale and optimize growth in order to reach more families. You will also work closely with and influence marketing teams and finance to bring your vision & strategy to life. Our ideal candidate will have deep product management experience in consumer services - preferably subscriptions - data analytics expertise, ability to influence technical product investments, strong track record working with AI/ML, business intelligence, and the right balance between innovative thinking and delivering viable, customer-facing solutions that reinforce Kids+'s position as a leading service for families.
Job Responsibility
Support the Kids+ subscriber growth strategy, with a focus on acquisition, conversion, and retention initiatives across devices and geographies
Drive subscriber growth through data-informed acquisition and retention strategies, partnering with marketing teams to optimize conversion funnels and retention programs
Leverage business intelligence and data analytics to identify opportunities across acquisition channels and inform product and marketing decisions
Partner with marketing teams to align product features with customer acquisition and retention strategies
Use engagement metrics, performance analytics, and business economics to drive data-informed decision making and prioritization
Serve as the single-threaded owner of the Kids+ Parent Savings Hub, driving the product vision, roadmap, and execution
Lead development of feature PRFAQs, gap analysis, and Business Requirements Documents for growth and retention initiatives
Collaborate with finance teams to model business economics and understand unit economics impacts
Partner across the subscriber lifecycle—from acquisition through retention—to deliver cohesive, customer-centric experiences
Work with engineering and science teams to build scalable features that optimize growth and reduce churn
Collaborate with Device PMs and platform teams to influence capabilities that support Kids+ subscriber growth and retention goals
Requirements
Bachelor's degree
Experience owning/driving roadmap strategy and definition
Experience with feature delivery and tradeoffs of a product
Experience contributing to engineering discussions around technology decisions and strategy related to a product
Experience managing technical products or online services
Experience in representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
Nice to have
Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
Experience in building and driving adoption of new tools
What we offer
Health insurance (medical, dental, vision, prescription, basic life & AD&D insurance)