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Palo Alto Networks Logo Palo Alto Networks · IT - Software Development

Sr Product Manager, Marketing Events, Technology and Experience

United States, Santa Clara 171200.00 - 276825.00 USD / Year · Job Posted April 16, 2026
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Job Description

As the Sr. Product Manager, Marketing Events, Technology and Experience, you will be the engine room of our global event ecosystem. You aren't just an event technologist; you are a builder of scalable systems and a driver of digital excellence. Sitting at the intersection of world-class event experience and technical execution, you will be responsible for ensuring our event organization is data-driven, operationally seamless, and optimized for long-term ROI.

Job Responsibility

  • Orchestrate the event technology stack and its deep integration into the broader marketing automation and CRM ecosystem
  • Define and scale the end-to-end process for event data, moving from manual capture to standardized, automated production
  • Lead the "on-demand" events strategy on the main website (.com), ensuring event content is transformed into evergreen assets that drive continuous pipeline
  • Build and own the lifecycle of lead capture to CRM, ensuring high-fidelity lead flow and immediate sales visibility
  • Partner with Marketing Operations and Demand Generation to ensure disciplined data integrity and measurable attribution across all event tiers
  • Implement standardized program management frameworks for event technology rollouts, ensuring minimal business disruption during global deployments
  • Proactively identify and mitigate technical risks or data gaps within the event funnel, providing executive visibility into performance blockers
  • Design the curriculum and workflows required to scale digital literacy regarding event technology across the global marketing team
  • Audit and Re-engineer the existing event technology landscape and lead flows, identifying friction points and technical debt to drive systematic optimization and peak operational performance
  • Architect and Optimize the end-to-end digital experience across event apps and web properties, ensuring a frictionless attendee journey that bridges the gap between physical engagement and digital intelligence

Requirements

  • 10+ years of experience in Marketing Operations, Event Technology, or Product Management, preferably within a high-growth enterprise software environment
  • Mastery of the MarTech stack, including expert-level proficiency in event platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce)
  • Comprehensive understanding of lead flow automation, data architecture, and the complexities of global B2B demand generation
  • Proven capability to lead large-scale technical transformations with a strong bias toward iterative, data-backed processes
  • Ability to build deep relationships and influence senior stakeholders across GTM teams without direct authority
  • Absolute integrity when handling sensitive performance data and organizational budgets
  • Experience thriving in transformation environments where the digital roadmap is built and refined in real-time

Nice to have

  • A proactive mindset—the ability to identify data bottlenecks before they reach leadership and present them alongside scalable solutions
  • Demonstrated ability to not just fix technical bugs, but to build robust processes that prevent them from reoccurring
  • Expert-level knowledge of Agile methodologies applied to marketing technology deployments
  • Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms to lead the on-demand digital strategy and ensure high-performing web experiences
  • Experience identifying and implementing AI-driven event tools (e.g., chatbots for attendee support or AI-driven networking engines) to move the stack from experimentation to standardized production
  • PMP or equivalent Program Management certification is preferred
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