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As a Sr. Product Designer at Generac, you will own the end-to-end design of digital experiences that connect customers to their Generac products. You will partner with cross-functional teams to define user problems, explore solutions, and deliver high-quality designs that balance user needs with business goals.
Job Responsibility:
Design mobile experiences that integrate with connected systems and physical products
Collaborate closely with product managers, engineers, and QA to define requirements, explore design options, and ensure a high-quality implementation
Apply a systems-thinking approach to create cohesive end-to-end experiences
Conduct and synthesize user research to inform design direction and validate solutions
Develop and iterate on wireframes, prototypes, and high-fidelity designs using Figma
Contribute to the evolution of our design system and advocate for consistent, scalable design patterns
Communicate design rationale and decisions clearly to stakeholders and team members
Participate in product planning conversations and contribute to roadmap prioritization through the lens of user experience
Provide feedback to peers and support junior designers through informal mentorship
Champion a user-centered mindset within cross-functional teams and help shape design best practices across the organization
Requirements:
Bachelor’s degree in Design, HCI, or related field—or equivalent practical experience
5+ years of experience designing digital products for mobile and web applications
A portfolio that demonstrates strong design craft, thoughtful problem-solving, and shipped work at scale
Advanced proficiency in Figma for design and prototyping
Strong understanding of user-centered design processes and interaction design principles
Ability to analyze user research and apply insights to improve product experiences
Excellent collaboration and communication skills
Experience working in Agile environments with cross-functional teams
Working knowledge of accessibility standards and inclusive design
Attention to detail with a commitment to delivering high-quality design work
Proactive, self-motivated, and comfortable working with ambiguity
Nice to have:
Experience designing for connected devices or IoT platforms
History of contributing to or managing design systems
Experience conducting usability testing and synthesizing results
Familiarity with Maze or other UX research tools
Basic understanding of HTML/CSS
Experience facilitating workshops or collaborative design sessions