Sr. Pharma Media Strategist

• Develop comprehensive omnichannel media strategies aligned to brand objectives for HCP and DTC campaigns
• Translate customer insights, market research, and business goals into actionable and measurable media plans
• Lead audience development and segmentation strategies using first- and third-party data sources
• Optimize channel mix and media investments across digital, programmatic, endemic, social, search, video, CTV, and point-of-care platforms
• Partner with analytics teams to define KPIs, measurement frameworks, and performance benchmarks
• Continuously analyze campaign performance and recommend optimizations to improve efficiency and effectiveness
• Collaborate cross-functionally with brand strategy, account, creative, and analytics teams to ensure integrated campaign execution
• Leverage leading healthcare media platforms (e.g., DeepIntent, Doximity, Medscape, PulsePoint, Sermo) to activate and optimize campaigns
• Utilize data and insights tools (e.g., IQVIA, Veeva Crossix, CMI Media Group tools, MMIT, Symphony Health, Komodo Health) to inform strategy and reporting
• Stay current on healthcare media trends, privacy regulations, and emerging technologies impacting pharma marketing
• Contribute to new business efforts, thought leadership, and strategic recommendations for clients

• 6–10 years of experience in pharmaceutical or healthcare media strategy, specifically supporting prescription pharma brands
• Proven experience developing and executing omnichannel media strategies across HCP and consumer audiences
• Deep understanding of healthcare media ecosystem, including endemic, programmatic, and point-of-care channels
• Hands-on experience with platforms such as DeepIntent, Doximity, Medscape, PulsePoint, Sermo, and similar tools
• Strong proficiency with healthcare data and analytics platforms including IQVIA, Veeva Crossix, MMIT, Symphony Health, Komodo Health, and related tools
• Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations
• Excellent communication and presentation skills, with experience delivering to senior stakeholders
• Ability to manage multiple projects in a fast-paced, deadline-driven environment

Experience working in or with oncology, rare disease, specialty pharma, neurology, immunology, or cell and gene therapy preferred

• medical
• dental
• 401(k)
• direct deposit
• commuter benefits