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Sr. Partner Marketing Manager

United States, Austin · Job Posted June 15, 2026
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Job Description

The Sr. Partner Marketing Manager leads the strategy, development, and execution of high-impact partner marketing programs that drive measurable revenue growth through strategic channel relationships. This role owns the partner marketing strategy across key channel partner segments, shaping go-to-market execution, performance optimization, and scaling best practices across the organization. This position partners closely with channel sales, revenue marketing, partner programs, and external partners to build scalable co-marketing programs, strengthen partner enablement, and accelerate pipeline contribution. It also plays a key role in defining operational standards, improving program efficiency, and mentoring team members within the partner marketing function. This position reports to the Sr. Manager, Partner Marketing.

Job Responsibility

  • Lead the development and execution of strategic partner marketing programs that drive channel growth and revenue impact
  • Own partner co-marketing strategies aligned to business and regional growth priorities across internal-led and partner-led initiatives
  • Develop scalable, repeatable co-marketing frameworks that improve partner activation and pipeline contribution
  • Lead strategic planning sessions with key partners and internal stakeholders to align on joint marketing objectives, priorities, and outcomes
  • Drive integrated go-to-market campaigns across the partner ecosystem, including partner-led and customer-facing initiatives across regions
  • Manage fiscal year and quarterly budget allocation by partner segment to maximize ROI and business impact
  • Own marketing-sourced and influenced performance tracking, reporting, and optimization across all partner marketing programs, including defining KPIs and measurement frameworks
  • Partner with sales leadership and regional teams to design and execute joint go-to-market plans for strategic accounts and priority partner segments
  • Partner with the Partner Programs team to develop and scale partner-facing enablement programs that improve marketing execution and sales readiness
  • Oversee standards for partner content development, ensuring consistency, quality, and alignment with brand and product positioning
  • Lead regular business reviews with stakeholders to assess performance, identify gaps, and prioritize optimization opportunities
  • Mentor and guide junior team members to elevate overall team capability and execution quality
  • Operationalize strategy from Partner Marketing leadership by socializing it across stakeholders and continuously refining execution to maximize pipeline impact
  • Evaluate and recommend tools, systems, and workflows to improve scalability, efficiency, and operational rigor

Requirements

  • 5–8+ years of partner marketing experience within a similar channel ecosystem
  • experience in a comparable partner model is strongly preferred given the nuances of partner engagement
  • Proven success leading cross-functional partner GTM programs that drive measurable pipeline and revenue through channel partners
  • Strong experience in partner pipeline growth strategy, including marketing to and through partners across co-sell and co-marketing motions
  • Experience executing partner demand generation programs, including partner seller incentives, in-person events, webinars, sponsorship optimization, and digital activation to drive demand and partner account expansion
  • Experience influencing MDF strategy, allocation, and optimization to drive stronger partner performance and ensure effective use of investments
  • Strong analytical skills with experience defining KPIs, measuring partner program performance, and driving data-informed improvements
  • Hands-on experience with Salesforce and marketing automation tools, including campaign tracking, attribution, and reporting
  • Ability to operate in fast-paced, evolving partner environments with shifting priorities and limited structure
  • Strong project and program management skills with the ability to manage multiple complex partner initiatives simultaneously
  • Excellent communication skills with the ability to influence internal stakeholders, channel sales teams, and external partners
  • Experience working across distributed partner ecosystems and global teams
  • Telecommunications, collaboration, or UCaaS partner ecosystem experience is a plus
  • Proactive, solutions-oriented mindset focused on continuous improvement and driving stronger partner-led pipeline outcomes

What we offer

  • Competitive salary
  • comprehensive benefits
  • real opportunities for growth
  • cutting-edge AI tools
  • robust training program
  • inclusive offices
  • vibrant environment to cultivate collaboration and connection
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