Sr. Paid Media Specialist Job at Exact Sciences (Madison)

Job Description

The Sr. Paid Media Specialist shapes and executes paid media strategies across search, social, display, and emerging channels to drive awareness, engagement, and conversion for direct-to-consumer (DTC) and health care provider (HCP) marketing efforts. This role translates strategic direction into actionable media plans that support acquisition growth of products. The Sr. Paid Media Specialist partners closely with internal teams—including Owned Channels, Creative, and Analytics—and external agencies to deliver integrated, data-driven, and innovative paid media campaigns aligned with brand and business goals.

Job Responsibility

Partnering with leadership, develop and implement comprehensive paid media strategies for both DTC and HCP audiences
Support campaign planning, analysis, and reporting, delivering data and insights to internal customer teams and stakeholders
Serve as the in-platform subject matter expert for Paid Search and Paid Social, providing informed oversight and guidance to the agency implementation team
Collaborate with internal teams (Owned Channels, Creative, Analytics, Brand) and external agencies to ensure cohesive messaging and campaign integration across all touchpoints
Analyze campaign performance across internal and external metrics to generate actionable insights and recommendations for continuous improvement
Develop and manage channel-specific dashboards incorporating paid media delivery data and web trends
Stay current on digital media trends, platform updates, and best practices to drive innovation and competitive advantage
Support the development of audience segmentation and targeting strategies in partnership with Customer Relationship Management (CRM) and analytics teams
Manage the creative trafficking and deployment process, as informed by asset availability and campaign performance
Support driving channel strategies based on marketing, audience, and customer insights through agency leadership and collaboration
Manage relationships with external agency partners to stay at the forefront of changes in the competitive landscape
Develop and maintain relationships with media vendors to ensure current on latest media innovations and capabilities
In collaboration with leadership and agency of record, support campaign briefs and annual video Upfront planning
Uphold company mission and values through accountability, innovation, integrity, quality, and teamwork
Support and comply with the company’s Quality Management System policies and procedures
Maintain regular and reliable attendance
Ability to act with an inclusion mindset and model these behaviors for the organization
Ability to travel up to 20% of working time away from work location
may include overnight/weekend travel

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
or High School Diploma / General Education Degree (GED) and 4 years of experience in a related field
6+ years of experience in paid media planning, buying, and optimization (search, social, display, programmatic)
Proven track record managing large-scale, multi-channel paid media campaigns
Hands-on campaign management experience in Paid Search and Social platforms (Google, Meta, TikTok, etc.)
Strong analytical skills and experience with media analytics/reporting tools (e.g., Google Analytics, Meta Ads Manager, DV360)
Excellent project management and organizational skills
Effective communication skills, both written and verbal
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
Demonstrated ability to perform the essential duties of the position with or without accommodation
Applicants must be currently authorized to work in country where work will be performed on a full or part-time basis

Nice to have

Experience in paid media planning, buying, and optimization (search, social, display, programmatic) in healthcare, pharmaceutical, or regulated industries
Experience with HCP marketing and/or pharmaceutical/device campaigns
Experience managing agency relationships and cross-functional teams
Experience leveraging Piwik web reporting platform
Experience supporting senior leadership and collaborating on strategic media initiatives
Familiarity with HIPAA, FDA, and other regulatory requirements for healthcare advertising
Advanced proficiency with media planning and analytics platforms
Certified in Search Ads 360

What we offer

Paid time off (including days for vacation, holidays, volunteering, and personal time)
Paid leave for parents and caregivers
A retirement savings plan
Wellness support
Health benefits including medical, prescription drug, dental, and vision coverage
Bonus eligibility

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Sr. Paid Media Specialist

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