Sr. Media Planner/Buyer

• Support the development and execution of integrated media plans and buys under the direction of the Media Director
• Plan, oversee, and maintain expertise across all media channels including TV, radio, print, out-of-home, digital, and emerging platforms
• Execute digital media campaigns across SEM, paid social, display, native, programmatic, OTT/CTV, video, and mobile
• Manage media plans including budgeting, trafficking, execution, optimization, and reporting
• Provide ongoing stewardship of campaigns through daily management and performance monitoring
• Communicate placement changes to account and creative teams through accurate traffic and production specification documents
• Stay current on industry trends, tools, and innovations, and proactively recommend new opportunities to reach target audiences
• Build and maintain strong relationships with media partners
• Evaluate media opportunities and present plans and points of view clearly, both written and verbal
• Identify and recommend optimizations to improve campaign effectiveness and efficiency
• Manage insertion orders, monitor buys, and oversee makegoods using SBMS/Strata
• Prepare clear, insightful reports summarizing performance, learnings, and future recommendations
• Participate in agency, department, production, and client meetings as needed

• 3–5 years of experience in media planning and buying
• Deep understanding of media negotiation and buying processes, including the development and management of multi-channel campaigns
• Bachelor’s degree required (Advertising, Marketing, or Communications preferred)

Experience with STRATA preferred