Sr Marketing Strategy Mgr

• Lead the development and execution of innovative commercial marketing strategies and go-to-market plans to deliver business goals for Disney Springs
• Lead the creative and media strategies as part of campaign development for Disney Springs that integrate across paid, owned, and earned channels
• Leverage business and marketing analytics, consumer insight, and knowledge of the consumer journey to inform strategies and evaluate opportunities
• Analyze performance, needs, risk and opportunities to adapt to business changes
• develop after action reviews
• Leverage analytics and data to influence leaders and peers
• Identify innovative opportunities and programs
• Daily and program budget management
• Ensure delivery of projects to drive business goals efficiently within allocated budget
• Maintain and oversee project tracking including status and next steps

• 4+ years in marketing strategy or related roles
• Solid understanding of marketing model, execution, business drivers, and tourism industry
• Understanding of consumer journey to help inform and shape key marketing/commercial strategies to drive business goals
• Ability to craft strategies based on consumer insights and data analysis
• Commercial sensibility and familiarity with travel industry dynamics
• Understanding of creative process and strong ability to provide clear direction to shape impactful creative work
• Knowledge of content creation and various platforms
• Strong presentation and communication skills with a unique ability to create strategic and compelling visual stories for all levels of leadership
• Ability to influence at all levels of leadership
• Track record of nurturing relationships
• Excellent partnership and collaboration skills
• Superior professionalism
• Detail oriented
• Required Education: Bachelor's Degree in Marketing, Business, Communications, or equivalent

Preferred Education: Master's Degree in Marketing, Business, Communications, or equivalent

• health and savings benefits
• educational opportunities
• special extras that only Disney can provide