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Sr. Marketing Manager

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Robert Half

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Location:
United States , New York

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Category:
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Salary:

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Job Responsibility:

  • Design and lead integrated B2B marketing programs across digital and offline channels to support business objectives and partner commitments
  • Work closely with campaign, content, sales, and subject matter experts to build coordinated go-to-market plans that increase visibility, strengthen engagement, and drive pipeline growth
  • Shape thought leadership initiatives by developing themes and supporting assets such as webinars, research pieces, articles, presentations, social content, and event programming
  • Oversee execution of marketing initiatives from planning through launch, including creation of briefs, coordination of timelines, and alignment across stakeholders using project management tools
  • Review and approve campaign and content deliverables to ensure messaging is on-brand, audience-relevant, and aligned with strategic goals
  • Manage budget allocation across programs, prioritize investment in high-value activities, and assess performance to improve return on marketing spend
  • Partner with sales and services teams to identify market trends, customer challenges, and opportunities to position solutions effectively
  • Prepare performance updates and executive-ready presentations for stakeholders and partner reviews, translating campaign results into actionable insights
  • Contribute hands-on support for content development and demand generation activities when needed to keep programs moving toward targets

Requirements:

  • Proven experience leading B2B marketing strategy and execution in a complex organization
  • Strong background in campaign planning and managing integrated marketing programs across multiple channels
  • Demonstrated project management skills with the ability to coordinate priorities, timelines, and cross-functional contributors
  • Experience developing thought leadership content and market-facing programs that support brand visibility and demand generation
  • Ability to use performance data and KPIs to guide planning, optimize results, and communicate impact to stakeholders
  • Excellent collaboration and communication skills, including the ability to work effectively with sales, content, and partner teams
  • Familiarity with technology or SaaS marketing environments is strongly preferred

Nice to have:

Familiarity with technology or SaaS marketing environments is strongly preferred

What we offer:
  • Medical, vision, dental, and life and disability insurance
  • 401(k) plan

Additional Information:

Job Posted:
May 15, 2026

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