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Sr. Marketing Manager

Japan, Tokyo · Job Posted April 25, 2026
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Job Description

We’re seeking a Sr. Marketing Manager to join our growing global team based in Tokyo. In this role, you’ll own the end-to-end marketing strategy for Japan, driving brand awareness, pipeline, and revenue growth across SMB, Mid-Market, and Enterprise segments. You’ll serve as the Sr. Marketing Manager for the Japan business, partnering closely with Sales leadership to localize and execute go-to-market strategies that accelerate growth in the region. This role reports to the RVP, Japan Sales and works in close alignment with Global Marketing leadership.

Job Responsibility

  • Own and execute the Japan marketing strategy, aligned with global priorities and localized for the Japanese market
  • Drive pipeline and revenue growth through a balanced mix of demand generation, brand, lifecycle, and field marketing initiatives
  • Lead the strategy and execution of onsite events, such as executive roundtables and large-scale conferences for 300+ attendees
  • Drive competitive market intelligence by performing deep-dive analyses against key players in the industry
  • Oversee the planning, execution, and optimization of all customer acquisition campaigns across digital and offline channels
  • Partner with Global Marketing to localize paid acquisition strategies, messaging, and creative for Japan
  • Build and scale Affiliate, CPL, and review site programs
  • Collaborate with Sales and Marketing Operations to design and execute ABM programs targeting strategic accounts
  • Partner with Global Web and SEO teams to manage Japan domains and optimize localized SEO and content strategies
  • Lead local brand-building efforts, including messaging, positioning, PR, and market awareness initiatives
  • Work cross-functionally with Product Marketing, Content, Creative, and Revenue teams to test messaging
  • Own the Japan marketing budget
  • Set clear objectives, KPIs, and forecasts across channels
  • Manage external agencies, vendors, and partners as needed
  • Build, mentor, and develop a high-performing local marketing team as the business scales

Requirements

  • 5+ years of experience in B2B marketing, including demand generation, growth, or regional marketing leadership roles
  • 2+ years of people leadership experience, with a track record of building and scaling teams preferred
  • Deep understanding of the Japan B2B market, buyer behavior, and go-to-market dynamics
  • Strong experience driving pipeline and revenue through integrated marketing programs
  • Hands-on experience with ABM strategies and platforms (e.g., 6sense, Demandbase)
  • Proven success managing and scaling paid acquisition, Affiliate, CPL, and review site programs
  • Solid understanding of SEO and content localization, with demonstrated impact on pipeline or revenue growth
  • Experience partnering closely with Sales on outbound, nurture, and field marketing programs
  • Strong budget ownership and forecasting experience
  • Highly analytical, with the ability to translate data into insights and clear recommendations
  • Excellent communication and stakeholder-management skills, with comfort presenting to senior leadership
  • Ability to thrive in a fast-paced, high-growth environment while managing multiple priorities
  • Business-level fluency in Japanese and English

What we offer

  • Competitive salary
  • Comprehensive benefits
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