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Sr Marketing Manager SEA - FMCG MNC

Malaysia, Kuala Lumpur 25000.00 - 30000.00 MYR / Month · Job Posted May 30, 2026
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Job Description

We are seeking a strategic commercial leader to oversee regional marketing commercialization and growth for a core consumer portfolio. In this role, you will manage regional category strategies, drive product innovation pipelines, and take ownership of portfolio performance metrics. This position offers a structured leadership track with opportunities to transition into senior management roles within the region.

Job Responsibility

  • Strategic Portfolio Planning: Develop and implement comprehensive regional marketing plans and go-to-market strategies across core territories
  • Commercial Performance: Drive regional category growth and optimize market share within target markets
  • Brand Equity Management: Strengthen long-term brand health and equity, utilizing standard consumer metrics to evaluate commercial success
  • Innovation Commercialization: Manage the end-to-end commercialization and deployment of the product innovation pipeline
  • Team Leadership & Development: Provide direct leadership, coaching, and mentorship to a team of marketing professionals and management graduates across the region
  • Campaign & Media Execution: Oversee regional media planning and multi-channel campaign execution to ensure timely alignment across platforms
  • Agency Management: Partner with external creative, media, and P.R. agencies to drive campaign effectiveness and maximize total ROI
  • Market Insights: Analyze regional market trends, competitive landscapes, and consumer behaviors to capture growth opportunities
  • Stakeholder Collaboration: Coordinate closely with global marketing units, regional business heads, and cross-functional support teams
  • Travel: Undertake routine travel across regional markets to support commercial activities and localized team alignment

Requirements

  • Education: Minimum of a Bachelor’s degree in Marketing, Business Administration, or a related commercial discipline
  • FMCG Brand Management: Extensive brand management experience strictly within the FMCG sector, ideally within a multinational corporate environment
  • People Leadership: Proven track record of managing, coaching, and developing marketing teams
  • Long-Term Planning: Demonstrated experience designing multi-year brand strategies and supervising new product launch pipelines
  • Media & Agency Acumen: Solid understanding of media execution alongside practical experience managing external creative, media, and P.R. agencies
  • Stakeholder Impact: Exceptional relationship-building skills to manage alignment effectively with global teams and regional business leads
  • Languages: Full professional proficiency in written and spoken English
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