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Egnyte is looking for a stellar B2B marketing leader, that has previous experience marketing to and driving demand within vertical industries and a new region for a product or business. This candidate should have a proven track record of hitting pipeline and revenue targets through effective digital and field marketing strategies. The ideal candidate has a growth mindset, values a close partnership with sales, and has broad experience across webinars, trade shows, virtual events, email nurture marketing, content creation, digital ads, and sponsorships. Building, maintaining, and supporting relationships with sales, channel, & Product counterparts is critical to success in this role.
Job Responsibility:
Drive regional pipeline via field marketing programs, channel partner campaigns, and digital engagement tactics
Plan and execute end-to-end marketing campaigns across field, digital, and channel GTM
Act as the regional marketing lead for MENA, supporting Sales, Channel, and Product Marketing needs
Partner cross-functionally with sales, customer success, solutions engineering, product marketing, demand generation, and other stakeholders to build and execute marketing programs that drive pipeline and revenue within our core verticals in MENA
Develop quarterly plans and campaign/event calendars by working closely with Sales and Channel to modify/adapt based on pipeline coverage, regional initiatives, strategic opportunities, or gap needs
Earn the role of trusted advisor on all things pipeline and revenue to Sales and leadership
Constantly tune and optimize campaigns to increase conversion, reduce acquisition cost and increase ROI
Localized messaging, landing pages, references, and nurture flows for regional target sectors and personas
Work with Marketing Analytics and Sales Ops to track, analyze and report on funnel metrics and campaign performance across all channels
Proactively identify gaps, trends, standard methodologies, headwinds, and tailwinds that impact the regional initiatives
Work with Product Marketing to understand our content and messaging strategy, ideal customer profile, and personas to ensure enablement, regional consumption, and enhance conversion/cycle metrics (i.e.: MQL, Pipeline, ROI on events & campaigns, etc.)
Manage marketing budget, event organizers, and third-party vendors, and merch inventory in MENA
Attend MENA Operational syncs, Forecasts and Customer Experience meetings prepared with your inputs and recommended outputs
Follow and contribute to regional best practices, ROE, and deal orchestration
Travel to customer and partner sites, Egnyte internal on-site meetings and trade shows/conferences
Ability to work remotely and 3 days minimum in office
Requirements:
Bachelor’s degree or equivalent
Experience in SaaS / tech industry
3-5 years of B2B marketing experience
Ability to lead and execute multiple events from inception to revenue delivery
Able to communicate fluently in English (and Arabic preferred) for regionalized content and messaging with knowledge of GTM nuances
Knowledge of key channel players (e.g., Redington, Mannai, regional Distributers and resellers) and their GTM approaches and collaboration opportunities
In-depth knowledge of campaign tactics and execution
Demonstrable experience in managing campaigns, events and field marketing for B2B SaaS company
Excellent verbal communication, organization, project management, and writing skills
Knowledge and understanding key technologies – SFDC, Marketo, Outreach.io, Tableau
Experience building relationships with a cross-functional team
Experience working with geographically dispersed teams and colleagues
What we offer:
Generous Time Off: 24 days of paid annual leave, plus all applicable public holidays
Fully Covered Health Insurance: Employer-paid private medical coverage for you and your dependents
End-of-Service Gratuity: Provided in accordance with UAE labor law
Internet and Mobile Reimbursement: Monthly reimbursement for internet and mobile phone expenses
Tax-Free Earnings: Enjoy the full benefit of tax-free income in the UAE