Sr. Marketing Automation Specialist Job at PointClickCare (Mississauga)

Sr. Marketing Automation Specialist

PointClickCare

Location:
Canada , Mississauga

Category:
-

Contract Type:
Not provided

Salary:

80000.00 - 87000.00 CAD / Year

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Job Description:

The Sr. Marketing Automation Specialist will be the subject matter expert on all things Marketo and responsible for ensuring the implementation of our marketing automation strategy. You ensure that PointClickCare is set up for success by applying best-in-class practices and optimization in our digital ecosystem. You will collaborate with talented and diverse teams on campaign program strategy, architecture, and processes as Marketo is a vital cornerstone of our MarTech stack. Reporting to the Sr. Manager, Corporate Web and Digital Experience, you will be a key player in the Marketing Operations center of excellence. You will work in a fast-paced environment, managing multiple projects at once, involving stakeholders across the company.

Job Responsibility:

Hands-on development and execution of journey-based marketing campaigns including campaign assets, segmentation, list management, campaign flow, form creation, testing, tracking, and reporting
Ensure that we are operating in compliance with applicable privacy laws such as CASL and GDPR
Management of platform performance and database health, including users, roles, workspaces, programs, sync/system errors, tracking, automations, segmentation, channel management, retention policies and privacy policies
Work alongside other Digital Marketing Operations analysts and specialists to ensure accuracy of reporting and data governance programs
Monitor and update scoring, MQL and lead lifecycle operational programs to support alignment between Marketing, Sales, Customer Success, and other business units
Manage integrations, including CRM, event management platform, webinar platform, live chat, and other tools in the technology stack

Requirements:

Diploma, degree or relevant certifications
5+ years of experience in similar role
Experience working in a creative studio, agency, or production environment with familiarity of print, digital, social and video production techniques
Proficient at managing multiple projects concurrently
Strong communication skills and comfortable working with colleagues at all levels of seniority within the company
Must have a sharp attention to detail
Strong inter-personal skills
Strong analytical skills
Focus and on data driven insights and outcomes
Hands-on experience in Marketo and SFDC integrations
Marketo Certified Expert certification
Interested in sharing knowledge of Marketo and the power of marketing automation with others
Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
Technically capable, excellent communicator, and a desire to improve processes
Solution oriented with strong problem-solving skills
Understands business requirements and can translate those requirements into technical specifications
Thrives in a fast-paced environment, and has strong project management instincts, including the skills to accurately specify project timeframes, risks, and dependencies
Enjoys working in cross-collaborative teams with a strong sense of curiosity and capacity to both learn from and teach others
Able to develop strong working relationships with team members, vendors, and partners, and can foster cooperation in non-hierarchical relationships
Strong sense of ownership and accountability along with a commitment to delivering high-quality technology infrastructure that balances technical and business goals

Nice to have:

Salesforce certification is an asset
Current certification or experience with Google Analytics and Data Studio reporting is an asset
AI Fluency and/or use of M365 Copilot
Proficiency in leveraging LeanData for lead routing, matching, and attribution is an asset
Working knowledge of content management/project workflow management tool an asset

What we offer:

Benefits starting from Day 1
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more

Additional Information:

Job Posted:
December 11, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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