Sr Marketing Automation Specialist Job at Sammons Financial Group (Iowa)

Sr Marketing Automation Specialist

Sammons Financial Group

Location:
United States , Iowa

Category:
-

Contract Type:
Not provided

Salary:

61622.00 - 128378.00 USD / Year

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Job Description:

Responsible for building and delivering email communications using full functionality of digital automation platforms to support Sales and Marketing teams and help them achieve business goals. Operate with a high degree of independence in managing the day-to-day deployment of email marketing journeys, including but not limited to programming, audience segmentation, testing, and scheduling. Responsible for adhering to all email best practices and guidelines, ensuring all journeys are delivered on time, meeting quality standards, and streamlining processes for managing the Marketing email calendar while working alongside colleagues in building team culture. Must demonstrate advanced critical thinking skills by proactively identifying potential logic gaps in automated workflows and recommending strategic optimizations.

Job Responsibility:

Build, test, and deploy email journeys to nurture leads, drive sales, support owner initiatives, and increase customer engagement
Manage email journeys across the marketing calendar for Marketing
Execute A/B testing strategies to improve engagement and performance
Monitor journey performance on an ongoing basis
Configure and set-up data extensions, and maintain data extensions on an ongoing basis
Perform rigorous quality assurance (QA) on all deployments (links, rendering, tracking, company-specific) and ensure strict adherence to global privacy regulations like CAN-SPAM
Maintain Marketing Automation platform standards (troubleshooting, naming conventions, list management)
Build emails and templates using HTML/CSS and dynamic content with AMPscript
Troubleshoot and resolve email/journey issues
Ensuring all journeys are delivered on time, meeting high-quality standards
Establish audience benchmarks and monitor variances
Analyze email and journey performance to proactively make recommendations on enhancements based on performance and data-driven insights
Partner with Sales and Marketing stakeholders to translate business needs into technical solutions
Adhere to digital design standards and ensure compliance with email best practices
Provide guidance on audience strategy and personalization opportunities
Support adoption through documentation, training, and consultation
Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity)
As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands
Participate in other initiatives and/or projects as necessary

Requirements:

Bachelor's Degree in Communications, Marketing, Computer Science, or another relevant field
Minimum 5 years' email marketing experience (multi-step/automated journey build, behavioral segmentation, data extensions/data hygiene, HTML/CSS for email design, email rendering, dynamic content insertion/personalization rules, audience targeting logic, UAT testing, deliverability checks)
Minimum 3 years' of Marketing Automation experience (i.e. Salesforce Marketing Cloud, Eloqua, Litmus, etc.)
Experience with online strategy, content development, and usability experience
Project management experience
Proficiency in marketing automation platforms, such as Salesforce Marketing Cloud, Litmus, and supporting languages (HTML/CSS and AMPscript)
Highly detail-oriented to ensure accuracy in journeys, pre-checks, and post-checks
Strong problem solving abilities
Strong analytical skills
Deep knowledge of data, data extensions, data relationships, and ability to translate customer requirements to the use of their data throughout their marketing automation ecosystem
Ability to own and manage business system requirements for projects and adept in process mapping user stories
Creativity and ingenuity
Demonstrated strong initiative, organizational ability, time-management skills, and the ability to work cross functionally in a fast-paced environment to meet aggressive deadlines and the ability to reprioritize constantly changing needs
Strong verbal and written communication skills used to achieve goals with minimal supervision
ability to work both independently and in collaboration with others
Stay current on Marketing Cloud features and industry trends
Recommend scalable solutions and process enhancements
Identify opportunities to increase efficiency and reduce manual work
Marketing Cloud Email Specialist Certification
Criminal background check required

What we offer:

Health, Dental, Vision, Company Paid Retirement, PTO and Holiday Pay
Employee Stock Ownership Plan (ESOP) is a 100% company-funded retirement plan
Healthy balance between work and personal lives. Friday afternoons off all year long, competitive PTO, and generous number of paid holidays
Incentive program for defined goals subject to eligibility and performance. Monetary rewards are based on individual and/or overall company performance
Colleagues who support one another, model our core values, and drive our healthy, high-performing culture

Additional Information:

Job Posted:
March 22, 2026

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