Sr. Marketing Analyst, Commerce Marketing – Shopper

• Help architect holistic shopper marketing strategies for assigned C&G and Drug Channel customers, identifying key business challenges and future growth opportunities
• Translate consumer, shopper, and customer insights into digital, media, and in-store marketing programs, leveraging retailer- specific opportunities to drive relevance, conversion, and measurable impact
• Partner with Beverage sales teams to sell in shopper programs that align with customer strategies and Joint Business Plans
• Drive internal and external alignment by collaborating with brand teams, customer teams, agencies, and cross-functional partners throughout program development, execution, and post-analysis
• Strategic collaborator in media planning and creative development, working closely with retail media team and design partners, briefing to deliver campaigns grounded in customer strategy, retail media capabilities and shopper insights
• Champion new ways to engage shoppers across the path to purchase, tailored to the nuances of convenience, gas, and drug retail formats
• Oversee and manage shopper marketing budgets across assigned customers and portfolio initiatives, ensuring strong ROI and disciplined spend
• Analyze program performance and provide clear, actionable recommendations to optimize future shopper marketing plans
• Support activation of customer-specific digital and retail tools, driving awareness and adoption across internal stakeholders (brand teams, KAMs, cross-functional leads)

• BBA in Business or Marketing required
• Proven ability to develop marketing programs with the full consumer path to purchase in mind to build brands with shoppers in ways that resonate with the brand’s equity
• Strong leadership skills with demonstrated ability to effectively collaborate, cultivate relationships, communicate, and influence in a matrix environment
• Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations
• Strong verbal and written communications with ability to persuasively sell
• Agency Management experience preferred
• Demonstrates a strong ability to handle competing priorities and objectives
• Advanced PowerPoint and Excel skills

Agency Management experience

• Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan