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Baxter Logo Baxter · -

Associate Marketing Manager - Analytics and Upstream Pharmacy Tools

India, Bengaluru · Job Posted May 29, 2026
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Job Description

This is where creativity meets strategy. As a member of the Baxter Marketing team, you will work on designing, developing and implementing marketing programs and pricing strategies. You’ll leverage your expertise to present our life-sustaining and live-saving products and services to the relevant market sector. Working in collaboration with the sales and technical teams, there will be opportunity for learning, development and future career growth across a variety of fields within Baxter.

Job Responsibility

  • Lead marketing analytics and new market expansions for the Infusion Therapies & Technologies (ITT) division
  • Serve as the upstream marketing lead for our pharmacy tools portfolio
  • Partner with regional marketing, regulatory, and commercial teams to define and prioritize geographies for expansion
  • Build business cases incorporating market sizing, financial modeling, barriers to entry, and launch implications
  • Develop structured expansion frameworks and templates
  • Assess regulatory, reimbursement, competitive, and customer considerations for market entry
  • Coordinate with manufacturing strategy, plants, and logistics teams for COGS and freight considerations
  • Support transition of ownership from product teams to regional commercial stakeholders
  • Develop dashboards and tools to monitor category trends including utilization, pricing, and competition
  • Integrate secondary market data, customer insights, and internal performance metrics
  • Perform forecasting and scenario analysis
  • Create executive-ready dashboards and insight summaries
  • Lead upstream commercial activities including lifecycle planning, product availability monitoring, and operational health assessments
  • Support marketing operations including pricing, content updates, database maintenance, and commercialization activities

Requirements

  • Bachelor's degree in marketing, business, or science/technology field required
  • MBA is a plus
  • 8-12 years of professional experience, including at least 1 year in MedTech, pharma, or healthcare
  • Experience with global or regional markets preferred
  • Strong capability in market sizing, forecasting, and scenario modeling
  • Proficiency with Excel, Power BI, Tableau, and analytics tools
  • Proven success managing complex cross-functional initiatives
  • Strong stakeholder influence and leadership skills in matrixed environments
  • Compelling & Concise Communication
  • Creative & Innovative Thinking
  • Strategic Planning
  • Competitive Intelligence
  • Collaborative
  • Digitally Savvy

Nice to have

  • Experience with global or regional markets preferred
  • MBA is a plus

What we offer

  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer

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