Sr. Manager, Performance Marketing

• Own paid acquisition strategy and investment planning across performance channels (Search, Social, Programmatic/Video, Affiliates, CTV), defining channel roles, budget allocation, and pacing aligned to subscriber and revenue targets
• Lead financial planning & forecasting for acquisition: build and socialize investment scenarios, incremental impact cases, CPAs, LTV-based payback logic, and sensitivity analyses
• partner with Finance on budgeting cycles, and performance narratives for leadership
• Drive performance management & optimization operating model: establish KPIs, dashboards, experimentation cadence, governance, and decision forums
• ensure disciplined measurement (attribution, incrementality, lift tests) and continuous optimization at scale
• Partner cross-functionally to deliver full-funnel growth outcomes: collaborate with Creative, Brand, Lifecycle/CRM, Product/Site/UX, Data and Analytics on messaging, landing flows, testing, and audience strategy that improves conversion and quality of subscribers
• Lead and develop the Performance Marketing team (expected structure: 2 Supervisors + 1 Coordinator, with potential growth): set priorities, coach on strategic thinking and financial acumen, ensure operational excellence, and raise the bar on stakeholder management and executive storytelling

• 10+ years in Performance Marketing / Paid Media
• 3+ years in senior leadership roles (Senior Manager / Head level)
• Experience in subscription/DTC (streaming, digital services), consumer tech, e-commerce, marketplaces or telecom
• LATAM multi-market exposure preferred
• Proven people leadership (managing managers) and strong cross-functional influence
• Strong stakeholder management with Finance and senior business leaders
• Deep expertise across performance channels (Search, Social, Programmatic/Video, App acquisition)
• Strong understanding of attribution & incrementality (MMM, lift testing, MTA limitations)
• Solid performance economics (CPA, LTV, payback, cohorts, churn)
• Experience with experimentation frameworks (creative, funnel, audience testing)
• Advanced use of Google Ads, DV360/CM360/SA360, YouTube, TikTok, Meta, Snapchat, CTV
• Strong analytical tools: Excel/Google Sheets, Looker / BI (SQL / MMM tools as a plus)
• Strategic and analytical mindset with strong business judgment
• Financial planning, forecasting and scenario building
• Strong stakeholder management, collaboration and influence
• Clear executive communication and storytelling
• High ownership and ability to operate in fast-paced, ambiguous environments
• Team leadership, coaching and capability building
• English (advanced)
• Portuguese (nice to have)
• Availability for occasional travel across LATAM / US

Portuguese (nice to have)