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At Sweetgreen, growth is about more than demand, it’s about how, where, and why customers choose us. As Manager, Marketplace & Media, you’ll play a critical role in shaping how Sweetgreen drives incremental traffic and transactions through third-party marketplaces and paid media, while protecting brand integrity and long-term business health. This is not a traditional performance marketing role. It’s a hybrid growth position that sits at the intersection of marketplace strategy, paid media, analytics, and cross-functional execution. You’ll own day-to-day performance across delivery platforms and paid channels, while serving as the primary marketing lead for both marketplace partners and our media agency. You are both strategic and executional - equally comfortable building a POV on incrementality and CAC as you are managing agencies, negotiating platform opportunities, and optimizing performance in real time.
Job Responsibility:
Paid Media Strategy & Agency Leadership
Own paid media investment decisions and performance outcomes, including budget allocation, channel mix, efficiency, and incremental impact across all media levers
Act as the primary internal owner of Sweetgreen’s media agency relationship, ensuring clear briefs, strong execution, and accountability to performance goals
Translate business and campaign objectives into actionable media strategies across paid social, search, and marketplace media
Review, pressure-test, and approve media plans with a strong POV on efficiency, reach, and incremental impact
Partner with the agency to identify testing opportunities, optimize spend, and evolve strategy based on performance learnings
Marketplace Strategy & Partner Management
Own Sweetgreen’s performance across third-party delivery platforms (e.g., Uber Eats, DoorDash, Grubhub), including traffic, sales, customer metrics, and ROI
Serve as the day-to-day marketing lead for marketplace partners, managing relationships, negotiations, and joint planning
Lead planning and execution of marketplace promotions, exclusives, and tests from concept through post-analysis
Partner with Analytics to measure incrementality, avoid cannibalization, and continuously optimize marketplace investment
Growth & Experimentation
Design and run test-and-learn initiatives across marketplaces and paid media to unlock incremental growth
Evaluate new formats, value constructs, bundles, and platform mechanics
Synthesize results into clear recommendations to scale, iterate, or sunset initiatives
Cross-Functional Integration
Partner closely with Finance to ensure marketplace and media programs meet margin and ROAS goals
Collaborate with Brand, Menu, Analytics, Culinary, Ops, Supply Chain, and Tech teams to ensure initiatives are executable and aligned with the broader calendar
Serve as the connective tissue between external partners and internal teams, keeping workstreams moving with clarity and urgency
Measurement & Communication
Own performance reporting and insights across marketplaces and paid media
Communicate results, learnings, and recommendations clearly to senior stakeholders
Help build repeatable frameworks and best practices that scale beyond individual campaigns
Requirements:
5–7 years of experience in media buying, growth marketing, performance marketing, or marketplace management
Experience working with media agencies and managing paid media programs for offline and online brands to drive topline business results at scale
Experience partnering with or managing third-party marketplaces
Strong analytical skills with experience evaluating media measurement, ROI, attribution and incrementality
Clear, confident communicator with strong project management skills
Food, retail, e-commerce, tech or mission-driven brand experience a plus
Nice to have:
Food, retail, e-commerce, tech or mission-driven brand experience a plus
What we offer:
Highly competitive pay + bonus plan
Three different medical plans to suit your and your family's needs
Dental and Vision insurance
Flexible PTO plan
401k program
Employee HSA and FSA
Complimentary greens
An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
To live the sweetlife and celebrate your passion + purpose
A collaborative team of people who live our core values and have your back
A clear career path with opportunities for development, both personally and professionally