Job Description
BUILD SOMETHING BIGGER THAN YOURSELF The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. How will you contribute to our magical experience? The Sr. Manager, Marketing Sports will lead the definition and execution of the sports marketing strategy in Mexico, driving sustained brand growth and business impact through a differentiated value proposition anchored in ESPN and fully integrated within the Disney+ ecosystem. This role will be responsible for setting the strategic direction across Linear and DTC (Direct-to-Consumer), identifying growth opportunities, and maximizing the impact of key sports rights and tentpole moments. The Senior Manager will oversee budget allocation and investment strategy, ensuring efficient deployment of resources to drive acquisition, engagement, and retention. As a senior manager, this position will drive cross-functional alignment across Marketing, Media, BI, Content, Production, and Partnerships, while managing agencies and external stakeholders to deliver best-in-class, insight-driven campaigns. Additionally, the role will be accountable for performance tracking, translating data into actionable strategies, and continuously optimizing the marketing mix to enhance ROI and competitive positioning in a highly dynamic landscape.
