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Sr. Manager, Commercial Strategy & Execution

United States, New York 180000.00 USD / Year · Job Posted March 26, 2026
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Job Description

The Senior Manager, Commercial Strategy & Execution plays a critical role in translating commercial strategy into retail execution. This role sits at the center of Sales, Marketing, Revenue Growth Management, and broker partners—ensuring innovation launches, promotional programs, and distribution priorities are aligned, actionable, and retailer-ready.

Job Responsibility

  • Drive coordination and execution of commercial plans across the core portfolio and innovation pipeline
  • Align cross-functional teams around key retailer line reviews, distribution opportunities, and critical selling periods
  • Translate strategic priorities into clear, executable plans for Sales and broker partners
  • Incorporate data-driven insights to ensure plans reflect the highest-value distribution and growth opportunities
  • Serve as a central connector across Sales, Marketing, and Revenue Growth Management to ensure commercial plans reflect both brand strategy and retailer dynamics
  • Support end-to-end commercialization of innovation, including pack architecture, pricing, and promotional strategy
  • Ensure alignment on timelines, priorities, and execution readiness across functions
  • Develop and elevate selling materials, innovation toolkits, and customer presentations
  • Ensure Sales and broker teams are equipped with clear, consistent, and insight-driven materials to support customer conversations
  • Manage broker scorecards and track execution performance across the network
  • Monitor distribution gains, promotional compliance, and in-store execution
  • Identify risks and opportunities and escalate where needed to drive results
  • Pull and synthesize data from internal and external sources (e.g., Circana/IRI, retailer POS, shipment data)
  • Analyze distribution, velocity, and promotional performance to identify trends, risks, and opportunities
  • Translate data into clear, actionable insights for Sales leadership and customer conversations
  • Support key customer meetings, internal strategy discussions, and commercial reviews with fact-based narratives

Requirements

  • Bachelor’s degree required
  • 6–10 years of experience in CPG sales, commercial strategy, or sales operations
  • Strong understanding of retail fundamentals, including distribution expansion, line reviews, and promotional planning
  • Proven ability to work cross-functionally and influence without direct authority
  • Strong analytical and communication skills, with the ability to translate data into actionable recommendations
  • Experience working with syndicated data (e.g., Circana/IRI, Nielsen) and retailer-specific data preferred

What we offer

  • Opportunity to lead a critical function in a growing mid-size CPG company
  • Collaborative and entrepreneurial work culture
  • Competitive compensation and benefits package
  • Career development and growth opportunities

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