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The Sr Manager, Commercial Marketing, T-Fiber is a leadership role responsible for driving new customer acquisition, go-to-market execution, channel strategy, and data-driven performance management for T-Mobile’s fiber broadband business. This role leads a multidisciplinary team spanning commercial marketing and data science. The leader owns the full commercial agenda: pricing and promotional strategy, GTM readiness for new fiber market launches, in-quarter performance management, and long-term subscriber growth. This role serves as the connective tissue between Marketing, GTM, Pricing, Operations, Channels, Analytics, and FP&A. Requires a proven track record in scaling multi-billion-dollar portfolios, comfort translating data science outputs into commercial decisions, and the ability to present confidently to the C-Suite on a regular basis.
Job Responsibility
Lead and develop a multidisciplinary team of Senior Commercial Marketing Managers and Data Scientists
Foster a high-accountability, growth-oriented team culture
Coach team members on GTM execution, commercial strategy, stakeholder management
Set clear priorities, milestones, and performance expectations
Lead the commercial marketing function for T-Fiber with ownership of pricing and promotional decisions
Oversee offer planning and strategy for the fiber portfolio
Drive full P&L management across the fiber broadband portfolio
Lead quarterly and annual planning against customer targets
Seek and capture opportunities based on competitive landscape
Manage offer portfolio performance
Own the end-to-end GTM strategy for new and emerging fiber markets
Lead the GTM Readiness process
Partner with Channel teams to develop and deploy sales enablement programs
Monitor channel performance in new markets
Build and maintain scalable launch infrastructure
Oversee the Fiber Data Science team
Champion a data-driven culture across the commercial team
Translate complex ML outputs and data insights into clear, executive-ready narratives
Requirements
Bachelor's Degree and 7 years of related work experience, OR a combination of education and experience deemed equivalent
7+ years of marketing experience
5+ years in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product development or sales
Strong understanding of fiber, voice and data services and products