Sr. Manager, Channel Marketing

• Drive the Channel Marketing strategy, objectives, and key results in conjunction with the Marketing and GTM Partnership leaders
• Build and execute a multi-tier channel marketing program to entice MSPs, resellers, and distributors to source new business for 1Password and contribute to our pipeline objectives
• Develop partner enablement strategy
• In partnership with GTM Partnerships and Product Marketing, prepare channel enablement resources, marketing collateral and sales assets for use by partners
• Hire, manage, and develop a high-performing partner marketing team to support global channel growth and execution
• Manage and keep up to date the partner portal
• Activate new partnerships introduced into the program and work to minimize the time to first deal closing for each new partner
• Plan and execute the co-marketing programs with top channel partners
• Manage a multi-tier MDF program to assist partners in generating pipeline and deals, and focus spending on partners delivering the strongest results
• Operate an incentives program to drive partner rep performance
• Establish relationships with priority MSPs, distributors and resellers
• Earn the right for 1Password to be their preferred partner
• Displace competitors
• Work with the GTM Partner team to accelerate business for our partners across global market dynamics
• Market to MSPs, distributors and resellers to support the acquisition of new partnerships
• Set channel marketing targets
• Report on KPIs, performance results, and be accountable for achieving the targets.

• 8+ years experience in channel marketing strategy and program execution
• Hands-on experience in developing and executing channel marketing initiatives and co-marketing channel programs in the Cybersecurity sector
• Proven history of recruiting, developing relationships, and retaining resellers and MSPs
• A proven track record of generating pipeline and ARR through channel marketing
• Experience managing and developing direct reports, with a demonstrated ability to build high-performing teams
• Experience planning and managing partner enablement programs, and managing a partner marketing portal
• Hands-on experience with Zift preferred
• Proven ability to plan, manage, and optimize MDF budgets and programs
• Critical thinker with an ability to use data to inform decisions
• Great communicator and comfortable working across executive and C-level leaders in partner organizations
• A confident and influential partner to other partnership functions, sales, customer success, product, technology, and finance
• Strong sense of ownership to proactively identify and drive alignment in ambiguous and high-growth environments.

Hands-on experience with Zift.

• Maternity and parental leave top-up programs
• Generous PTO policy
• Four company-wide wellness days
• Company equity for all full-time employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Employee-led inclusion and belonging programs and ERGs
• Peer-to-peer recognition through Bonusly.