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We are hiring our first BD Leader in Japan to help establish and scale AppLovin’s eCommerce business in the market. This is a rare opportunity to enter at an early stage and play a critical role in revenue growth, strategic partnerships, and go-to-market execution. You will define market strategy, secure and grow strategic advertiser relationships, and serve as the voice of Japan within global eCommerce organization. This role requires a leader who can operate at both the executive and hands-on levels, combining strategic judgment with deep performance marketing expertise. In this highly visible, client-facing role, you will work closely with eCommerce advertisers, regional leadership, and global product teams to drive adoption, performance, and long-term growth.
Job Responsibility:
Own end-to-end strategy and revenue growth for AppLovin’s eCommerce business in Japan
Define and execute the local go-to-market strategy, including market entry, advertiser segmentation, and growth priorities
Build and expand a portfolio of strategic eCommerce partnerships, engaging directly with CMOs, founders, and senior marketing leaders
Serve as a trusted executive-level advisor to top advertisers, guiding long-term growth strategy and performance optimization
Lead complex commercial discussions, including long-term partnerships, scaling plans, and strategic investments
Oversee campaign performance at a strategic level, ensuring teams and partners are optimizing toward ROAS, LTV, and growth objectives
Translate local market insights into clear recommendations that influence global product strategy, roadmap prioritization, and commercial models
Partner closely with global Sales, Product, and Data Science leadership to evolve AppLovin’s eCommerce offering
Represent AppLovin as a senior leader in the local ecosystem, including at industry events, conferences, and executive forums
Act as a mentor and cultural leader, setting the standard for how AppLovin operates in the market as the team scales
Requirements:
7+ years of experience in performance marketing, digital advertising, or business development, with a strong track record of driving revenue growth
Proven experience owning market-level or regional revenue and building businesses from an early or scaling stage
Deep understanding of performance marketing KPIs, attribution models, incrementality, and customer lifecycle measurement
Extensive experience working with DTC brands, platforms, or agencies, ideally within the Japan market
Strong executive presence with the ability to influence and advise C-level stakeholders
Exceptional analytical skills with the ability to translate complex data into strategic direction and business outcomes
Demonstrated ability to operate autonomously in ambiguous environments and make high-impact decisions
Excellent communication skills in both Japanese and English
Nice to have:
Established network within the Japan eCommerce and digital advertising ecosystem
Hands-on experience with major advertising platforms such as Meta, Google, TikTok, and related analytics tools
Experience with full-funnel media strategy, CRO, incrementality testing, and long-term growth modeling
Strong understanding of mobile advertising and app-driven user acquisition
Experience influencing or contributing to product development or platform roadmap decisions
Strong academic background (BA/BS or equivalent)
Comfort with data, automation, and emerging ad technologies